Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Tom Wanek – Currencies that Buy Credibility for Your Book

Posted on October 9, 2010 by Victor Volkman

On October 7th, 2010 Irene Watson and Alan E. Smith spoke with marketing guru Tom Wanek about the six essential ingredients (or “currencies”) to successful marketing Tom Wanek. His book, Currencies That Buy Credibility, teaches the foundation that every smart … Continue reading →

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Drew Gerber – Catapult Your Book with Media Coverage

Posted on September 3, 2010 by Victor Volkman

On September 2, 2010 Irene Watson and Alan E. Smith spoke with author and media coverage guru Drew Gerber of PitchRate.com. L. Drew Gerber is CEO of Wasabi Publicity, Inc.  and creator of www.PitchRate.com, a free media tool that connects … Continue reading →

Posted in Alan E. Smith, Press Releases | Leave a comment

Shel Horowitz – Green Marketing: Reaching the Environmentally Aware Customers

Posted on July 24, 2010 by Victor Volkman

On July 22nd, 2010 Irene Watson and Victor R. Volkman spoke with Shel Horowitz, author, marketing consultant and copywriter who works with authors and publishers. A veteran of the 1977 Seabrook occupation, his first book, written when he was only … Continue reading →

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Jim and Linda O’Connor – Developing Comprehensive Campaigns to Sell Your Books

Posted on July 10, 2010 by Victor Volkman

On July 7th, 2010 Irene Watson and Victor R. Volkman spoke with book marketing and publicity specialists James V. O’Connor and Linda O’Connor about how to develop a marketing campaign tailored to your personal skills and your book’s target market. … Continue reading →

Posted in Marketing, Publicists | 1 Comment

Roundtable – Choosing the Right Book Contest

Posted on July 3, 2010 by Victor Volkman

In this special Roundtable episode, Irene Watson and Victor R. Volkman discuss book contests and how to make the most of your marketing dollars. Irene Watson is the managing editor of Reader Views, a book review and author publicity service … Continue reading →

Posted in Book Contests, Irene Watson, Victor Volkman | Leave a comment