Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Dan Poynter – Book writing, Publicity and Promotion

Posted on December 26, 2010 by Victor Volkman

Irene Watson and Victor R. Volkman spoke with entrepreneur, publishing, and marketing guru Dan Poynter about a wide variety of related topics. Poynter’s Self-Publishing Manual: How to Write, Print and Sell Your Own Book has had more than 15 editions … Continue reading →

Posted in Book Design, Marketing | Leave a comment

The (inevitable?) negative book review and what to do

Posted on December 19, 2010 by Victor Volkman

Everyone (me included) will gets negative book reviews. All books get them, what you do is up to you. I defy you to find a bestseller without a negative review: J.K. Rowling, John Grisham, Dean R. Koontz. Congratulations you have … Continue reading →

Posted in Book Reviews | Leave a comment

Kristi Floyd & Rhonda Kuiper – Getting Your Book into Libraries

Posted on December 4, 2010 by Victor Volkman

On December 2nd, 2010 Irene Watson and Victor R. Volkman spoke with Austin area librarians Kristi Floyd and Rhonda Kuiper about how librarians pick their books for the patrons at general (“district”) and school libraries.  Kristi and Rhonda have experience … Continue reading →

Posted in Libraries | Leave a comment

Tyler R. Tichelaar – Getting Successful Book Reviews

Posted on November 28, 2010 by Victor Volkman

The following episode of Author’s Access was recorded live at the 7th Motown Writers Conference in Detroit Michigan.  Tyler R. Tichelaar spoke about how to be successful at getting book reviews. Listen to the PodCast! Be the first to find … Continue reading →

Posted in Book Reviews, Book Reviews, Marketing | Leave a comment

Jim Bouchard – Promoting Your Book by Being a Media Personality

Posted on November 6, 2010 by Victor Volkman

On November 4th, 2010 Alan E. Smith and Tyler R. Tichelaar spoke with author, blackbelt, and media access guru Jim Bouchard, about how to develop yourself into a successful personality sought by the media. Jim Bouchard has spoken to numerous … Continue reading →

Posted in Branding, Media Interviews, Speaking | Leave a comment