On November 19th, 2009 Victor R. Volkman and Irene Watson interviewed media release guru Paul Krupin about whether Press Releases are still revelant to marketing your books in 2009. Krupin is the author of numerous books about publicity, search engines, and other topics.  His latest book Trash Proof News Releases is also available as a free eBook download. We covered a wide-range of talking points, including

  • So What Exactly Is A News Release?
  • Why Is This So Hard To Do? What Makes This So Special?
  • So What Exactly Do Media People Look For When They Receive A News Release?
  • So What Do You Need To Do To Write A News Release That Really Works & Truly Gets Media Attention?
  • How do you know when you’re ready?
  • What Specifically Should Authors Do To Create This Galvanizing Candy – This Magic Script .
  • What is the Magic Formula (DPAA+H)? (“Dramatic Personal Achievement in the face of Adversity, plus a little Humor”)
  • Which Are Better For Authors To Aim At – Book Reviews Or Feature Stories & Why?
  • How do you know when you achieve success with a news release?
  • So once you have a trash proof news release, what do you do with it
 Paul Krupin
Paul J. Krupin is a former US government scientist and once-upon-a-time lawyer (best kind) would much rather be fishing on the Columbia River, which is less than a mile from where he lives in Eastern Washington State. He’s has hundreds and hundreds of publishing clients who range from NY Times best sellers (like Dan Brown, Jack Canfield, Mark Victor Hansen and Andy Andrews) to first timers and seasoned self publishers and small press publishers we know and talk with on all of the online discussion group lists.Favorite Quote – You reach happiness and success when you help the people you can help the most and get rich at the same time.
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