Historical Books

Irene Watson – Target Marketing for Fiction Writers: Why Some People Won’t Read Your Book

On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service book reviewing and marketing agency in Austin, TX. Irene’s  psychology background and constant study gives her the ability to understand people and how they think, live, and for today’s interview, how they read.  Some of the things we considered:

  • Importance of knowing your target market before writing your book
  • Understanding reading preferences, temperments and personalities of potential readers
  • Creating a profile of the potential readers/target market
  • Fully understanding why some readers like your book and others don’t.
Irene’s career took her from career counseling, to business ownership, to working for a police force, to psychosynthesis counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views and its branches. She obtained her B.S. in psychology at St. Edward’s University in Austin, TX and her M. A. in psychology from Regis University in Denver, CO.After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was originally published in 2005. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Since then she has pioneered many other innovative marketing sites including Inside Scoop Live, ReviewThe Book, BloggingAuthors, and many other services from press release writing to book videos to an international award contest now entering its 4th year.  
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Patricka Vaughn – How to Write Your Own Story

On August 6th, 2009 Irene Watson and Victor R. Volkman spoke with writing and publishing guru Patricka Vaughn about how to get started in your memoir/autobiography or biography of a loved one. Patrika Vaughn, world’s leading Author’s Advocate, is the CEO of A Cappela Publishing. She has taught memoir writing from Florida to Finland and is here to tell you how to do it. She addressed many key issues including

  • Why should you write your life story?
  • What do you need before you begin?
  • What are the forms a life story can take?
  • How do you get started?
  • How do you make your story interesting to others?
  • How do you turn your story into a book?
Patricka Vaughn
Spanning a 25-year career as a writer, editor, publisher, lecturer, author and literary agent, Patrika Vaughn understands the written word and how to market it. She is also armed with an arsenal of tools to propel the works of aspiring writers quickly through today’s prohibitive publishing arena and into the hands of readers. Her 25 years of experience include every aspect of the trade:

  • Professional Writer: Columnist and feature writer. Articles published in more than 100 national journals and magazines. Author of books, audio books and ebooks. (see www.acappela.com)
  • Ghostwriter: Books of both fact and fiction for industrialists, psychiatrists and psychotherapists, world travelers and international executives
  • Editor: Editor for national trade and consumer publications
  • Publisher: President of A Cappela Publishing
  • Literary Agent: Placed writers with Prentice-Hall (Simon & Schuster), McGraw Hill Publications, Harcourt Brace Jovanovitch, Cahners Publications, Conover Mast Publications, Advisory Enterprises, Inc., Larkin Publications and others.
  • Public Relations & Marketing Consultant: To business, industry and non-profit corporations; former media coordinator for Habitat for Humanity in San Diego / Tijuana
  • Lecturer, Seminar leader, On-line instructor: Adult education plus university and community college level presentations.
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Lila Guzman, PhD – Successful Writing in the Children’s Market

Lila GuzmanOn Thursday, January 25th, 2007 at 8PM EDT we spoke with award-winning children’s book author Lila Guzman of lilaguzman.com.  She shared with us valuable tips and techniques on how to break into this popular market including: the ideal length of a book, managing the vocabulary, plot tips and twists, marketing ideas, appropriate subject matter and genres,  and historical books (a particular area of her own success).

Lila Guzman is a former language instructor who earned her PhD in Spanish literature from the University of Kentucky.  She has gone on to teach at the US Navy’s Defense Language Institute to train other teachers there.  She has collaborated with her husband, Rick Guzman, to create a groundbreaking series of historical novels for children.  It all stems from Rick’s discovery that the Spanish were involved in the American Revolution as early as 1776 but their contribution is often overlooked in history books.  And so the award-winning Lorenzo Series of books was born!

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