Category Archives: eBooks

Manish Seghal – The Seven Fundamentals of Digital Publishing

On October 4th, 2012 Irene Watson and Victor R. Volkman spoke with digital publishing entrepreneur and applications guru Manish Seghal about key factors for success in the digital publishing marketplace. Manish is the Founder and CEO of Nov8rix, a New York City-based mobile technology company.  Nov8rixhas created several products which are iPad Publisher, One Publisher, and Smartphone Publisher and two platforms that power more than 300 mobile content publishing apps released on Apple iOS and Android devices. He has expertise in digital publishing, strategy, marketing and monetizing content.  Among the fundamental values we discussed were:

  1. Going mobile: how and why
  2. Know your target market: who
  3. Content is king
  4. Start with replicas
  5. Spend 80% of your resources / budget on marketing
  6. Publish thru your own dev accounts
  7. Track your data

Listeners who hear the complete podcast will learn of a special offer with Nov8rix which can get them started for no money down and a savings of hundreds of dollars on a content-rich, turnkey solution for instant iPad exposure of multiple books or other pubs.  Offer expires October 31st, 2012 so don’t delay!

Manish Seghal

Manish Seghal

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Jason Boog – The First Word on the Book Publishing Industry

On July 26th, 2012 Tyler R. Tichelaar and Victor R. Volkman spoke with media guru and blogger Jason Boog about current trends in the rapidly changing publishing industry. Jason Boog is the editor of Mediabistro’s publishing blog, GalleyCat. His first book, Will Write for Change: How New York City Writers Survived the Great Depression, is forthcoming from OR Books. His work has been published in Los Angeles Review of Books, The Believer, Poetry Foundation and Salon.  In a wide-ranging conversation we covered many technological and media trends including:

  • Can eGalleys replace printed galleys for all prepublication uses?
  • What are new tools that authors can use to augment their book and message?
  • Interactive ebooks vs. websites, what makes sense?
  • Parallels between the last recession of 2009 and the Great Depression and how one writer survived
  • What’s going on with Patron Driven Access (PDA) for library eBook sales?
  • How can I stay up on the trends and ahead of the curve?

Jason Boog

Jason Boog

Jason worked as a Peace Corps volunteer in Guatemala from 2000-2002. He earned his master’s degree in journalism from New York University two years later. After school, he edited The Publishing Spot blog for the business blog network, KnowMoreMedia.For three years, Jason worked as an investigative reporter for Judicial Reports for three years. Jason joined GalleyCat as a freelance blogger in 2008 and Mediabistro promoted him to publishing editor in 2009. He also taught as an adjunct journalism professor at New York University.

 

 
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Victor R. Volkman – Maximizing eBook Sales on all Platforms: Kindle, Nook, Kobo, iBook, and library wholesalers

On May 17th, 2012 Tyler R. Tichelaar and Susan Violante spoke with editor, publisher, and entrepreneur Victor R. Volkmanabout how to get maximum revenue from your eBook platforms.  Victor has made getting total market coverage in ebooks, the fastest growing media market, the centerpiece of his strategy for the past 18 months.  In that time period, he has added sales channels on Amazon Kindle, B&N Nook, and Kobo platforms as well as entered agreements with ProQuest eBrary, Content Reserve’s Overdrive, and other library wholesalers to maximize market share. Our talk covered all points of the eBook compass including:

  • How can a self-publisher compete against big name companies like Random House in the ebook market?
  • How have ebooks impacted publishers’ sales mix over the last year?
  • What are the major eReader platforms and how are their market shares?
  • Are there platform-independent stores?
  • What’s the deal with Amazon KDP Select?
  • What are library wholesalers (Content Reserve, Proquest eBrary, EBSCO) and what kind of pricing do they require?
  • Why would I want my eBook in a library?
  • Should I use SmashWords?
  • How can you manage price changes with multiple vendors?’
  • What is book metadata and how important is it in the big picture?

Victor R. Volkman

Victor R. Volkman

Victor R. Volkman published his first book in 2003 and soon discovered many others needed help in producing self-help, personal growth, and trauma recovery books. His company Loving Healing Press and imprints including Modern History Press, Marvelous Spirit Press have since produced more than 150 books in hardcover, paperback, and eBook.He has personally edited more than a dozen anthologies including

Authors Access: 30 Success Secrets for Authors and Publishers

Authors Access: 30 Success Secrets for Authors and Publishers

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eBook Sales by Platform

eBook Sales by Platform

 

Kate Harper – How to Publish and Sell Articles for the Amazon Kindle e-Reader

Irene Watson and Tyler R. Tichelaar spoke with e-book author and product designer Kate Harper about how to re-purpose existing articles and even blog posts as Amazon Kindle e-books. Kate is inspired by the current blending of arts with technology. A former adult education teacher, Kate Harper has a special skill of knowing how to assist the creative, non-tech person, deal with new and fast changing technologies that affect their careers, such as how to format books for e-reading devices like the Amazon Kindle. We covered a range of e-book production details including: 

  • How e-book publishing world has changed (and how selling on Amazon is like having a free marketing department).
  • How anyone can publish on Amazon quickly and easily (there’s no excuse anymore for not finishing that book!)
  • Why publishing articles are better than publishing books
  • The advantages of selling an article on Amazon, rather than selling it to a magazine or newspaper.
  • Rules of thumb for formatting and selling articles for the Kindle (and how it is different than a book)
  • Watch out for the fear mongers who say you need to pay experts (and how can do this for free)
  • Other places to publish and sell your e-article (since you retain full rights to your work)
  • Why this is the best time in history to make a living being by being a writer (and how I accidentally started selling an article on Amazon)

Kate Harper

Kate Harper

Kate has published several ebooks and her most recent one is “How to Publish and Sell Your Article on the Kindle” which explains how to prepare and sell articles in the ebook marketplace so they can be read on multiple devices.  Kate lives in Berkeley, California and works as indie designer for several manufacturing companies who produce gifts, stationery and housewares. She has licensed over 700 designs throughout her career and specializes in mixing words with art to create humorous and playful pieces. Samples of her work can be seen at www.kateharperdesigns.com

How to Publish and Sell Your Article on the Kindle

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Walt Shiel – Print Book Design, Typesetting, and eBooks

On March 18th, 2010 Tyler R. Tichelaar and Victor R. Volkman spoke with veteran author and publisher Walt Shiel about some of the most confusing topics for the self-publishing newcomer: print book design, typesetting, indexing, and even eBook production. Walt’s publishing company, Slipdown Mountain, has published three novels, two military history titles, two other nonfiction titles, and one short story collection. It’s subsidiary Five Rainbows Services for Authors and Publishers was spun off to meet the demand for assistance from self-publishers. Walt addressed some of these key points in today’s interview:

Book Design & Typesetting

• Is there any difference between designing a book and typesetting it?
• What are the key decisions a book designer must make?
• Isn’t typesetting just pouring the text into the typesetting software, adding some formatting, and letting the software work its magic?

E-Book Design

• Does design and/or typesetting matter at all in creating an e-book?
• Aren’t there software packages that can create e-books virtually automatically?
• Do readers even care if an e-book is well-designed as long as they get the content one way or another?

Indexing

• What is an index and how is it different from a concordance?
• Doesn’t the author know better than anyone else what should be indexed?
• What do you need to know to create a useful index?

Independent publisher Walt Shiel claims he is now into his fourth career, following career stints as an Air Force pilot, telecommunications engineer, and aerospace engineer on the B-2 bomber program at Northrop and the F-22, F-35, and F-16 pilot training programs at Lockheed Martin.Walt has been a freelance writer since 1992, with magazine articles published in the US, UK, and Australia. Currently, he writes the “Warbirds” column for Cessna Flyer magazine and the View From The Publishing Trenches blog. Walt has served on the Board of Directors of the Upper Peninsula Publishers and Authors Association for the past four years.Walt, his wife Kerrie, and his daughter Lisa founded Slipdown Mountain Publications LLC in 2003 in North Texas but relocated to Michigan’s Upper Peninsula in 2004.

Since then, they have published three novels, two military history titles, two other nonfiction titles, and one short story collection.In 2007, they formed a subsidiary, Five Rainbows Services for Authors and Publishers to meet the demand for assistance from self-publishers. Converting print books to Kindle and ePub formats has become a major part of this business over the past year.

Walt has written two military history books (Cessna Warbirds and T-41 Mescalero), a Michigan historical novel (Devil in the North Woods), and a short story collection (Pilots and Normal People). He also edited a reprint of Flying for France by James R. McConnell. His new book — Rough War: An American Fighter Pilot’s WW II Journey to Burma and Back — is due out in mid-summer 2010.

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