Category Archives: Platform

Maryann Reid – How to Position Yourself as an Expert to the Media

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 On July 9th, 2012 Susan Violante and Victor R. Volkman spoke with bestselling author and media guru Maryann Reid about how to go from author to media sensation. Maryann Reid is an Award-winning author and entrepreneur who has been featured by countless media outlets including USA Today, Essence, Glamour, The CBS Early Show, and The Wendy Williams Experience. Maryann’s first book Sex and the Single Sister: 5 Novellas was published by St. Martins Press when she was just 25 years old. At that time, Maryann had no idea that a few stories she wrote in her journal would become characters and later become a book. But she quickly learned the power of the media and pop culture influence on publishers and their decision-making.
What is your most popular book and why?
• Do you have advice for authors who have trouble publicizing or marketing fiction?
• How do you coach clients to increase their visibility and attract opportunities?
• Who is your ideal client?
• What are some things authors are doing wrong?
• What is the difference between a buyer and an audience?
• Why should authors work with a coach and what should they look out for?

Maryann Reid

Maryann Reid
Because of the popularity of HBO’s Sex and The City, Maryann Reid hit the zeitgeist she sold her first book without it being finished. She signed her first book deal with St. Martins and the strong support of a stellar agent.Several books later, Maryann teaches others how they can sell their own books, attract agents and publicity in half the time they would on their own.When her third novel Marry Your Baby Daddy was published, Maryann was able to address a social issue that she cared deeply about and rally a new movement. As a result, she and her books have been profiled in The New Yorker, Newsweek, Oprah.com, NBC Nightly News, etc. for her innovative approach to life and solving its complex issues.

Marry Your Baby Daddy

Marry Your Baby Daddy
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Robert J. Hughes – Platforms and the Digital Revolution

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On July 21st, 2012 Tyler R. Tichelaar and Victor R. Volkman spoke with journalist and bestselling author Robert J. Hughes about creating your platform and energizing it with social media.Robert J. Hughes is a writer living between New York and Paris. He was a longtime arts reporter for The Wall Street Journal, where he wrote about theater, classical and popular music, books and television, as well as philanthropy and fine arts, including the auction markets.  Robert took us on a back-to-basic tours of the who, what, and why of platforms for authors:

  • What exactly is a platform?
  • How do you build a platform?
  • What is the coming trend in digital publishing?
  • How easy is it to self-publish, and why should you consider it?
  • What steps do you need to take to ensure success in self publishing?
  • What new digital tools are available to you?

Robert J. Hughes

Robert J. Hughes
Robert J. Hughes is the author of the novel Late and Soon, which Edmund White praised for its “Jamesian subtlety.” His new novel, “The Rectory,” will be published soon.He is currently at work on a book about his life in France  Late and Soon: A Novel
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Irene Watson – Creating Your Marketing Platform

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On September 1, 2011 Tyler R. Tichelaar and Victor R. Volkman spoke with author and marketing guru Irene Watsonon how authors can generate their marketing platform with a minimum of effort. Irene Watson is the Managing Editor of Reader Views, where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books. She spoke with us and addressed the following points:

  • What is an author platform?
  • Why does an author need a platform?
  • What’s the first thing to do to create a platform? (Define Audience)
  • What is the next step after I define my audience?
  • Basics of the platform (Brand, Reputation, Connections)
  • What is the foundation of a platform?
  • 7 steps in creating an author platform.

Irene Watson

Irene Watson
Among the many destinations Irene Watson runs includes ReaderViews, First Chapter Plus, Inside Scoop Live, and Review The book Dot Com. Her team produces press releases, media interviews, and book videos just to name a few.
Irene is also author of The Sitting Swing: Finding Wisdom to Know the Difference , co-author of Rewriting Life Scripts: Transformational Recovery for Families of Addicts, and co-author of Authors Access: 36 Secrets for Authors and Publishers.

The Sitting Swing: Finding Wisdom to Know the Difference

The Sitting Swing: Finding Wisdom to Know the Difference
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