Genres

Every genre has its stated and unstated rules whether it is a Mystery, Romance, Western, Sci-Fi, or Techno-thriller. Learn the mastery of the rules and marketing to people who want to read what you write in this ongoing series of guest experts.

Mark Long – Getting Published by a University Press

On August 4th, Irene Watson and Tyler R. Tichelaar spoke with university press publisher Mark Long. He has a BA from the University of Texas at Austin and an MA from the University of North Texas, both in English. In 2004, after teaching for ten years, he oversaw the formation of TSTC Publishing, the publishing arm of the Texas State Technical College System.  Mark Long shared his wisdom about:

  • Manuscript/project acquisition (what we look for in proposals): market analysis, author credentials, ease of marketing/sales efforts
  • The textbook sales cycle: summer (research), fall (pre-sell), spring (adoption season)
  • Printing considerations: offset vs. POD
  • Marketing/Sales: how we publicize and sell books: facebook, blogs, email newsletters, trade shows, direct mail pieces, inside sales/cold calling
  • How authors make money: royalties vs. work-for-hire agreements (plus, as well, what publishers pay for vs. authors
  • Future of college (textbook) publishing: ebooks, enhanced ebooks, and apps

Mark Long / TSTC Publishing

Mark Long / TSTC Publishing

With a list comprised of academic and technical textbooks, technical career guides, and technology forecasts, TSTC Publishing’s mission is to provide low-cost yet high-quality materials to institutions of higher education and private industry.

TSTC Publishing offers faculty throughout the USA the opportunity to initiate and participate in a variety of textbook development projects. Of course, in the 21st century a textbook is no longer ‘just’ a textbook, so TSTC Publishing projects now include such ancillary products as instructor guides, student workbooks, CD-ROMs, DVDs, e-books, and companion Web sites. In addition to offering editorial help and guidance to faculty, assistance is also available in the areas of materials production, distribution, and sales.

TSTC Publishing is based in Waco, TX

TSTC Publishing is based in Waco, TX

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Jonathan Maxwell – Arranging Public Appearances

On May 6th 2010, Tyler R. Tichelaar and Victor R. Volkman spoke with successful nonfiction author and speaker Jonathan Maxwell. He is the author of Murderous Intellectuals: German Elites and the Nazi SS (2009). Jonathan has tirelessly promoted his books at bookstores, libraries, museums, colleges, and K-12 schools. Today, he shared his wisdom about

  • The Importance of Making Public Appearances (sales, marketing, buzz)
  • Alternatives to Public Appearances (reviews)
  • Obtaining Public Appearances (libraries, schools and colleges, museums, bookstores)
  • Charging Fees (why, when and how much)
  • Becoming a great speaker(tips and tricks)
Jonathan Maxwell is an Atlanta-based writer, editor, and critic. He holds a BA in English from Berry College in Rome, Ga., as well as a psychology minor. He also holds a paralegal certificate. Murderous Intellectuals: German Elites and the Nazi SS is his first book. Released in November 2009, the work has since received considerable critical acclaim. Maxwell’s next book- Piltdown Man and Other Hoaxes- will be released late this year. This book is a lighthearted examination of scientific frauds through the centuries. In addition to book-writing, he has composed op/ed pieces in newspapers great and small, penned reviews for literary journals, and has written chapters for history textbooks. As a freelance editor, he was worked for the publishing giants Harcourt and Pearson.
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Marie Davis – Your Career as a Cartoonist!

On April 1, 2010 Irene Watson and Victor R. Volkman interviewed veteran cartoonist and graphic artist Marie Davis on the nuts-and-bolts of this exciting creative visual endeavor.    Marie is the creator of three comic strips which have run as long as 14 years in syndication: Kentucky Tales, She said…She said…, and Besos. We covered a wide range of topics in cartooning, including

  • Cartoons as educational tools
  • How to get started on cartooning
  • Building a portfolio and finding your creative voice
  • Non-traditional outlets for cartoon work: businesses, book illustrations, and more.
  • Coloring–how it works
  • Cartoon grammar–the 1 panel, 3 panel, and 6 panel strips
  • Finding a mentor
 
For seven consecutive years, Ms. Davis has won First Place in the Louisville Chapter SPJ Awards for her outstanding work in the fields of editorial cartoons and minority/women’s affairs reporting. Her commitment to Women’s History has led her to travel throughout the state of Kentucky uncovering the untold stories of women. These stories prompted her to create a traveling show entitled, Ten Great State Women, which kicked off at the state’s capitol in Frankfort with Governor Paul Patton leading the Opening Day festivities. The show then spent the rest of the year traveling throughout the Commonwealth, inviting all Kentuckians to learn more about the great wealth of women’s stories.

In 1994 her first strip, Kentucky Tales, began its fourteen year run as a newspaper-in-education program. It used humor and history to teach gender equity and multiculturalism to children in middle school. Now in its tenth year, Ms. Davis’ second strip, She said…She said…runs in Today’s Woman magazine. This cartoon’s topic deals with the struggles and accomplishments of women from the Kentucky and Southern Indiana area.

Her most current cartoon work is titled, Besos  it is a multilingual lesbian cartoon strip published in five languages: Belarusian, Russian, French, Spanish and English. With her business partner and marketing genius Margaret Hults, her audio book and this cartoon strip are spreading around the world. As of June 2009, they are available in the GBLT communities of Russia, Belarus, France, Mexico, Australia and the United States. Presently, we are engaging the women of India and China and plan to have this cartoon strip translated into Mandarin by the end of this year..
 

 
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