Category Archives: Authors Resources

Beth Werner – All About the Association of Independent Authors

On April 19th, 2012 Victor R. Volkman and Irene Watson spoke with professional editor and marketing guru Beth Werner about the Association of Independent Authors and what it can do for you.   In 2010 Beth left the corporate world to launch Author Connections, LLC, a company created to educate, encourage and empower authors. She currently provides editing and marketing services to an exclusive roster of select clients. Her professional mission is to support high quality, multi-media content for hungry readers.  As an AiA board member she was able to educate us on aspects of the association including:

  • Where can authors participate in forums and discussion groups with other authors?
  • Is there an online resource guide that authors can reference for service providers?
  • If an author has a drafted manuscript but doesn’t know what to do next, where can they find help with the publishing process?
  • If an author has very limited time but wants a regular snapshot of news and tips in the publishing world, is there a source of useful information they can rely on?
  • When an author is considering an industry service provider, is there a way for them to verify a valid partner from a ripoff or sketchy player?
  • How does AIA membership compare to other organizations like the Independent Book Publishers Association (IBPA) or Small Publishers of North America (SPAN)

Beth Werner

Beth Werner

Beth Werner has been a professional editor and small business developer since the age of 20, having worked 16 years in b2b magazine publishing; gaining practical training and first-hand experience in consultative selling, customer relations, and integrated marketing strategies. Her primary focus was advertising sales – where she learned to design custom brand campaigns in various vertical industries. During this time, Beth worked with and counseled some of the largest companies in the world about integrated marketing for successful business development.Her passions are travel, gourmet cooking and dining, photography, and gardening. Her own book, Travels of an Independent Woman (#readtiw) is coming soon…

Association of Independent Authors

Association of Independent Authors

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Francine Silverman – Talk Radio Wants You!

Imagine being able to sit down with a coffee and discuss with hundreds of radio hosts what their shows are about and what kind of guests they’d like to book. You can do just that with Francine Silverman’s new book Talk Radio Wants You: An Intimate Guide to 700 Shows and How to Get Invited.  I have paid $300 or more for talkradio show databases that had far less information than Francine presents in her highly-competivitely priced book.  Broken down into top-level categories, you can browse for shows in your genre, including Politics, Health & Fitness, Food, Sports, Self-Help, Women’s issues, and even Authors.  I would expect most people can find a dozen hot prospects for making their pitch in under half-an-hour, that is if you can stop yourself from endlessly browsing the fascinating entries!  Francine doesn’t stop with AM/FM, also incl
uded are Satellite radio and Podcasts, which can reach thousands of interested listeners you would never get from terrestrial radio.   Each entry includes critical info such as desired guests, host bio, and full contact info so you can tailor your pitch perfectly I can’t recommend this book strongly enough for any author who wants to get into this high-profile, low-cost method of marketing. Only a couple of downsides to mention:  if you’re looking for Gay & Lesbian, Military/Veteran, or Science-Fiction oriented shows you will not find enough listings to make it worthwhile.  Also, I feel like the “What is your guest from hell?” entries were a bit repetitive.  Everyone knows that hosts want an articulate, on-time, and well-spoken guest. If I know Francine, she will amend these in future editions. 

Writer Watchdog – Helps writers bite into the marketplace

Writer Watchdog has burst on to an already overcrowded self-publishing and author marketplace.  Why should we care?  Because it is jam-packed with resources and no-nonsense information that you would have to attend an entire publishing conference to get any other way.The most interesting part for me was the “Articles” section. If you follow the proven success strategies that these contributors provide, your product will be head-and-shoulders above the rest. The advice provided within is from industry experts who have already made all the mistakes and are trying to help you down the right publishing paths. Among other things, this book contains the only intelligent discussion of the pros and cons of buying your own ISBN ids that I have yet found.  I’m going to use Corey Blake’s article on loglines right now to write a backcover for an upcoming book. Without his simple outline, I would be adrift.  It’s that simple.Writer Watchdog 2009 has teething pains, just like any such ambitious project should have in its first outing.  Three things which will improve the 2010 edition:
1. An index
2. Alphabetize all resources
3. Fill in missing page numbers in the Table of Contents
But these are just minor nits and I guarantee you will find much more than your 20 bucks worth of value in between the covers.

Irene and Victor talk about new Authors Access book

Today Tyler R. Tichelaar is pleased to interview Irene Watson and Victor Volkman, his co-editors of the new book Authors Access: 30 Success Secrets for Authors and Publishers.

Irene Watson is an author, entrepreneur, and former therapist and educator. She currently is the owner and Managing Editor of Reader Views, Reader Views Kids, and Inside Scoop Live, and a co-host on Authors Access Internet Radio. Irene holds her Master’s Degree from Regis University in Denver, CO and a Bachelor’s Degree from St. Edward’s University in Austin, TX. She is the president of Higher Power Foundation, Inc., a non-profit organization dedicated to awarding scholarships to people seeking recovery. Irene’s expertise in the publishing industry comes from being an author herself as well as managing an online book review service. Reader Views offers book reviews, author publicity, and many other elements needed by authors and writers. Irene also coaches authors to write book proposals and is a literary agent. Irene lives with her husband in Austin, Texas. Her memoir “The Sitting Swing: Finding Wisdom to Know the Difference” is currently in its second edition
.

Victor R. Volkman began his writing career in the late 1980s writing for computer programming journals such as “Windows Developer’s Journal” as well as original books on the programming. Loving Healing Press, founded in 2003, has published dozens of cutting-edge books that promote its mission of “redefining what is possible for healing mind and spirit.” As such, he has produced a series of books on Traumatic Incident Reduction as well as empowering other authors in a wide range of helping areas including trauma recovery, self-esteem, physical disabilities, sexual abuse recovery, and much more. He has produced and edited more than 200 podcasts for “Authors Access” and a variety of other author-related shows. In 2007, LHP spun off a new imprint Modern History Press dedicated to empowering authors to speak about surviving conflict and seeking identity in modern times. When not publish
ing, he enjoys spending time with his wife Marian K. Volkman, a formidable author in her own right.

Tyler: Welcome, Victor and Irene. I’m very excited to interview both of you today, and of course, I was honored to work with both of you since we are the three editors of “Authors Access: 30 Success Secrets for Authors and Publishers.” However, both the Internet Radio Show and the book based on the program were the brain-child of the two of you, so it’s fitting I sit back and listen to the two of you discuss what you initially envisioned for the program and why you chose to turn the radio interviews into a book on publishing and writing. So let’s get started. To begin, will you give us a little history of how the radio show Authors Access began and what were its initial goals?

Irene: Victor and I met nearly 3 years ago through Reader Views. He, being a publisher, submitted books to us for review. Through this connection we came up with the idea of interviewing experts in the field of publishing. Because of Reader Views, I already knew many experts and how to contact them. Victor’s expertise in mixing and publishing podcasts made us a great team. Our initial goal was to give an opportunity for experts to share their information with writers who wanted to self-publish their books. Over the past two years, Authors Access just kept evolving. As to where it goes from here, we don’t know. However, I do know we are picking up new listeners every week. We get about 1000 global listeners on a weekly basis.

Tyler: What led to the decision to produce a book based on the podcast interviews. How did the book develop and how did you choose which people would contribute? Read more »

Edna Washington – Using QuickBooks with Publishers in Mind

Hello and welcome to a special edition of Authors Access Live. This program was recorded in front of a live audience on November 9th 2008 at the 5th Annual Essence of Motown Literary Jam Weekend at the Southern Fires Restaurant in Detroit Michigan. This event was sponsored by the  the Motown Writers Network.  This talk features Edna Washington of Washington Consultants with over 15 years accounting and computer experience. Washington Consultants provides accounting and computer services to small businesses. Computer skills training for youth and adults is also a service offered by Washington Consultants.

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