Category Archives: Personas

Irene Watson – Target Marketing for NonFiction Writers: Why Some People Won’t Read Your Book

On August 28th, 2009, Alan E. Smith, author of the award-winning “UnBreak Your Health: The Complete Guide to Complementary and Alternative Medicine” spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service book reviewing and marketing agency in Austin, TX. Irene’s psychology background and constant study gives her the ability to understand people and how they think, live, and for today’s interview, how they read. Some of the things we considered:

  • Importance of knowing your target market before writing your book
  • Understanding reading preferences, temperments and personalities of potential readers
  • Creating a profile of the potential readers/target market
  • Fully understanding why some readers like your book and others don’t.
Irene’s career took her from career counseling, to business ownership, to working for a police force, to psychosynthesis counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views and its branches. She obtained her B.S. in psychology at St. Edward’s University in Austin, TX and her M. A. in psychology from Regis University in Denver, CO.After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was originally published in 2005. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Since then she has pioneered many other innovative marketing sites including Inside Scoop Live, ReviewThe Book, BloggingAuthors, and many other services from press release writing to book videos to an international award contest now entering its 4th year.
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Irene Watson – Target Marketing for Fiction Writers: Why Some People Won’t Read Your Book

On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service book reviewing and marketing agency in Austin, TX. Irene’s  psychology background and constant study gives her the ability to understand people and how they think, live, and for today’s interview, how they read.  Some of the things we considered:

  • Importance of knowing your target market before writing your book
  • Understanding reading preferences, temperments and personalities of potential readers
  • Creating a profile of the potential readers/target market
  • Fully understanding why some readers like your book and others don’t.
Irene’s career took her from career counseling, to business ownership, to working for a police force, to psychosynthesis counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views and its branches. She obtained her B.S. in psychology at St. Edward’s University in Austin, TX and her M. A. in psychology from Regis University in Denver, CO.After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was originally published in 2005. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Since then she has pioneered many other innovative marketing sites including Inside Scoop Live, ReviewThe Book, BloggingAuthors, and many other services from press release writing to book videos to an international award contest now entering its 4th year.  
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Irene Watson – Targeting Your Website Marketing to Personas

On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since 2004, learning and implementing various techniques to promote her books and businesses. We talked about

  • The importance of website presence,
  • Making the site about your visitor (not you),
  • Designing your site to fit a specific purpose and pattern of interaction, and
  • Tailoring your site to improve response to specific Myers-Briggs typed personas.
Irene Watson is the managing editor of Reader Views, Reader Views Kids, and Inside Scoop Live. She also maintains BloggingAuthors.com. She is the author of The Sitting Swing: Finding Wisdom to Know the Difference, and co-editor of A Story That Must Be Told and Authors Access: 30 Success Secrets for Authors and Publishers.During this interview, we mentioned the following essential books:

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