On August 28th, 2009, Alan E. Smith, author of the award-winning “UnBreak Your Health: The Complete Guide to Complementary and Alternative Medicine” spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service book reviewing and marketing agency in Austin, TX. Irene’s psychology background and constant study gives her the ability to understand people and how they think, live, and for today’s interview, how they read. Some of the things we considered:
- Importance of knowing your target market before writing your book
- Understanding reading preferences, temperments and personalities of potential readers
- Creating a profile of the potential readers/target market
- Fully understanding why some readers like your book and others don’t.
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| Irene’s career took her from career counseling, to business ownership, to working for a police force, to psychosynthesis counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views and its branches. She obtained her B.S. in psychology at St. Edward’s University in Austin, TX and her M. A. in psychology from Regis University in Denver, CO.After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was originally published in 2005. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Since then she has pioneered many other innovative marketing sites including Inside Scoop Live, ReviewThe Book, |
On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service book reviewing and marketing agency in Austin, TX. Irene’s psychology background and constant study gives her the ability to understand people and how they think, live, and for today’s interview, how they read. Some of the things we considered:
- Importance of knowing your target market before writing your book
- Understanding reading preferences, temperments and personalities of potential readers
- Creating a profile of the potential readers/target market
- Fully understanding why some readers like your book and others don’t.
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| Irene’s career took her from career counseling, to business ownership, to working for a police force, to psychosynthesis counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views and its branches. She obtained her B.S. in psychology at St. Edward’s University in Austin, TX and her M. A. in psychology from Regis University in Denver, CO.After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was originally published in 2005. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Since then she has pioneered many other innovative marketing sites including Inside Scoop Live, ReviewThe Book, B |
On August 6th, 2009 Irene Watson and Victor R. Volkman spoke with writing and publishing guru Patricka Vaughn about how to get started in your memoir/autobiography or biography of a loved one. Patrika Vaughn, world’s leading Author’s Advocate, is the CEO of A Cappela Publishing. She has taught memoir writing from Florida to Finland and is here to tell you how to do it. She addressed many key issues including
- Why should you write your life story?
- What do you need before you begin?
- What are the forms a life story can take?
- How do you get started?
- How do you make your story interesting to others?
- How do you turn your story into a book?
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Spanning a 25-year career as a writer, editor, publisher, lecturer, author and literary agent, Patrika Vaughn understands the written word and how to market it. She is also armed with an arsenal of tools to propel the works of aspiring writers quickly through today’s prohibitive publishing arena and into the hands of readers. Her 25 years of experience include every aspect of the trade:
- Professional Writer: Columnist and feature writer. Articles published in more than 100 national journals and magazines. Author of books, audio books and ebooks. (see www.acappela.com)
- Ghostwriter: Books of both fact and fiction for industrialists, psychiatrists and psychotherapists, world travelers and international executives
- Editor: Editor for national trade and consumer publications
- Publisher: President of A Cappela Publishing
- Literary Agent: Placed writers with Prentice-Hall (Simon & Schuster), McGraw Hill Publications, Harcourt Brace Jovanovitch, Cahners Publications, Conover Mast Publications, Advisory Enterprises, Inc., Larkin Publications and others.
- Public Relations & Marketing Consultant: To business, industry and non-profit corporations; former media coordinator for Habitat for Humanity in San Diego / Tijuana
- Lecturer, Seminar leader, On-line instructor: Adult education plus university and community college level presentations.
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| On July 23rd, 2009 Irene Watson and Victor R. Volkman spoke with book coach, professional freelancer, and author Cheryl Pickett. Her first book Publishing Possibilities: 8 Steps to Understanding Your Options & Choosing the Best Path for Your Book (2009) is specifically designed to help other writers navigate the publishing industry. She educated us about the three major models in her system: traditional, independent, and fee-based/POD/pay to publish. Her approach is goal-directed in narrowing the possibilities to the solution that best fits your publishing needs. We also covered how and when to use an Agent, the importance of establishing a platform, and how your personal style is reflected in which route to publish. |
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| Cheryl Pickett has been writing professionally for almost a decade. She got her start as a freelance writer in 1999 just before the turn of the new millennium. She has well over 120 articles to her credit which have appeared both on and offline in newspapers, ezines a trade magazine and more.A few years ago, she decided she wanted to take her writing in other directions and ultimately combined her life-long love of books with her research and reporting skills. Her personalized, step-by-step approach is unique and empowers new and would-be authors to make solid decisions throughout their publishing journey. You can find out more about Cheryl and Publishing Possibilities by visiting her site PublishingAnswers.com. or her blog publishinganswers.blogspot.com |
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