Book Development

Cheryl Pickett – Unlimited Publishing Possibilities

On July 23rd, 2009 Irene Watson and Victor R. Volkman spoke with book coach, professional freelancer, and author Cheryl Pickett. Her first book Publishing Possibilities: 8 Steps to Understanding Your Options & Choosing the Best Path for Your Book (2009) is specifically designed to help other writers navigate the publishing industry. She educated us about the three major models in her system: traditional, independent, and fee-based/POD/pay to publish. Her approach is goal-directed in narrowing the possibilities to the solution that best fits your publishing needs. We also covered how and when to use an Agent, the importance of establishing a platform, and how your personal style is reflected in which route to publish. Cheryl Pickett
Cheryl Pickett has been writing professionally for almost a decade. She got her start as a freelance writer in 1999 just before the turn of the new millennium. She has well over 120 articles to her credit which have appeared both on and offline in newspapers, ezines a trade magazine and more.A few years ago, she decided she wanted to take her writing in other directions and ultimately combined her life-long love of books with her research and reporting skills. Her personalized, step-by-step approach is unique and empowers new and would-be authors to make solid decisions throughout their publishing journey. You can find out more about Cheryl and Publishing Possibilities by visiting her site PublishingAnswers.com. or her blog publishinganswers.blogspot.com
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Kevin Collier – Illustrating and Designing Children’s Books

On October 16th, 2008 Tyler Tichelaar and Victor R. Volkman spoke with award-winning children’s book illustrator and author Kevin Colllier. He educated us on key areas of unique factors in designing and illustrating children’s books, including: how do authors and illustrators find eachother, avoiding a creative tug-of-war with your artist, the importance of chemistry between author and illustrator, project management pitfalls, and how to choose the right number of illustrations for your book.
Kevin Collier is the author and/or illustrator of about 100 books to date (some pending publication). A book he illustrated won the New York Book Festival. Another was reviewed favorably by the New York Times, which only reviews a handful of the tens of thousands of books they receive. As a favor for a minister’s wife, Kevin did some quick illustrations for a poem called Topsy Turvy Land. He never imagined that that she would send those sketchy drawings, done in three days, to a publisher. That book was voted one of the top 50 children’s books of all time by World Magazine in 2006. He is also a critically acclaimed author. His first chapter book, barthpenn at heaven.org, was called “a masterpiece of communication,” and received the Craig’s Choice Award for children’s fiction. His second chapter book, Esther’s
Channel
, received 5 stars on Amazon.com. Literary professionals have said that Kevin is the “next C.S. Lewis,” and that his “writing will set the standard for children’s literature for generations to come.”
Kevin also stars in an upcoming show called “Drawing for KICKS,” which will be broadcast nationally, and possibly internationally, on Christian television stations. An offshoot of internationally broadcast show “KICKS Club,” “Drawing for KICKS” features Kevin, his son, Jarod, and some of Jarod’s classmates. Part reality show, part art class, and all fun, “Drawing for KICKS” is shot primarily in Grand Haven, MI.

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Carol Denbow – What’s Killing Your Publishing Career?

On October 9th, 2008, Irene Watson and Tyler Tichelaar spoke with book industry expert Carol Denbow.  She educated on the intense competition in the book industry, book writing as a business, how to construct a book plan, researching and choosing the right publishing option, and marketing your book with creative sales avenues.
Carol Denbow is the author of three books including, “A Book Inside: How to Write, Publish, and Sell Your Story” released in Fall 2008. She is the founder of Plain & Simple books, LLC, has been interviewed numerous times on radio and television, and is the editor of nine Websites, including a very popular Web site amongst writers A Book Inside Blog

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Graham Van Dixhorn and Susan Kendrick – Creating Powerful Book Covers

On Thursday, July  10th 2008  Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about  what makes a powerful book cover and how to transform your book’s cover into your most powerful marketing tool. We covered critical aspects of cover design including,

  • Why starting your cover early in the process of creating your book is a good idea.
  • When should you start marketing your book?
  • How to build your brand using your book cover.
  • What are the criteria for a great non-fiction book title and subtitle?
  • What is involved in obtaining killer endorsements and testimonials?
  • What if your book has multiple target audiences?
  • What comes first on a cover, words or design?                                           
Susan Kendrick and Graham Van Dixhorn, of Write To Your Market, Inc., help you develop a powerful brand with your book cover so that you can achieve the visibility, recognition, and results of today’s most successful “authorpreneurs.” Their clients report results like selling 125,000 copies of a first book, many based on the title alone. Their clients also use the cover language Susan and Graham create to increase Amazon rankings before their books are released; get national media coverage by the L.A. Times, The New York Times, and USA Today; appear on national TV talk shows, including Dr. Phil and The Today Show; and help them win more than 23 major book awards, including Ben Franklin, IPPY, Foreword Magazine, and DIY.Susan and Graham serve clients across the U.S. and in Canada, England, Europe, and Australia, who are experts in the fields of: health, relationships, business management, and many other topics.

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