Category Archives: Speaking
On September 15th, 2011 Irene Watson and Victor R. Volkman spoke with children’s author, publisher, and marketing guru Barbara Techel. She is the award-winning author of the Frankie the Walk ‘N Roll Dog book series. She has shared her story of hope and inspiration about her dachshund, Frankie, who is in a wheelchair, with thousands of children and adults since 2007. To date they have made over 300 appearances in Wisconsin and many more via Skype to classrooms across the US and Canada. Barbara is also a speaker and publisher. She appeared on our show to help all authors who may be having trouble getting started in speaking at schools and libraries some ideas and inspiration. A few topics we covered include:
- What to include in your presentation.
- Types of presentations
- Ideas for what fiction authors can speak about
- Pitfalls to avoid in pitching classroom appearances
- Appropriate length for various ages
- Managing the sales appropriately
- Where to speak: In-person and via Skype
- What to charge for classroom appearances
- Marketing your message and appearances to schools
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 Barbara Techel (and Frankie) |
| Barbara and Frankie are avid volunteers as a therapy dog team. They routinely visit a local hospice community, hospital and senior assisted living facility, where they “walk their talk” about the inspirational nature of perseverance in the face of challenge.Since before her first book was published, Barbara has worked tirelessly to promote her books and the positive message they embody. She has garnered coverage for her story from local, regional and national media through these efforts, and continues to develop and refine her marketing message and approach. Class Act: Sell More Books Through School and Library Author Appearances is her first book about what she’s learned, but not likely her last. |
 Class Act: Sell More Books Through School and Library Author Appearances |
| Irene Watson and Victor R. Volkman spoke with author, entrepreneur, and marketing guru Alan E. Smith on how to line up and successfully execute media interviews on AM, FM, Satellite, and BlogTalk Radio stations. Alan is the author of How To UnBreak Your Health. Since the first edition of his book was published in late 2007 he’s been interviewed on more than 70 radio programs. He’s been on AM, FM, Internet and even satellite radio shows talking about his book about complementary and alternative medicine. Topics covered:
Why should authors use radio to promote their book?
Is one type of radio (AM, FM, Internet) better than another for generating book sales and visibility?
How do you find a radio show that might want to have you on?
How do you get on a radio show?
What’s the best way to prepare for a radio interview?
What do you do during an interview?
Is there anything you suggest doing after an interview?
How do you capitalize on an interview after it’s over?
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We’ve even had Alan Guest Host a couple of Authors Access shows and I highly highly recommend you listen to our roundtable episode called “Podcasting For Authors” which has all the resources you need to start your very own podcast. Since his college education was in broadcast journalism he chose to make radio his primary marketing tool for his book, also because it was free.
Resources mentioned in this episode
Francine Silverman
Alex Carroll
Talkers magazine
Radio-TV Interview Report (RTIR)
Help-A-Reporter Out (HARO)
Reporter Connection
PitchRate
Book Marketing Network
UnBreak Your Health(TM) offers proven healing techniques from the most modern innovations to ancient healing therapies. With 339 new and updated listings in 150 different categories this is the most complete book ever published on complementary and alternative therapies (no diets or supplements). This updated edition again focuses on therapies, systems and devices in the field of complementary, alternative and integrative medicine. Many topics also have accompanying podcast interviews with leaders and innovators in the field
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On November 4th, 2010 Alan E. Smith and Tyler R. Tichelaar spoke with author, blackbelt, and media access guru Jim Bouchard, about how to develop yourself into a successful personality sought by the media. Jim Bouchard has spoken to numerous companies and organizations including the CEO Club of Boston, the University of New England, , the Association for Consulting Expertise, , and the Boy Scouts of America, to name but a few. He appears regularly on radio, TV and in person sharing his message of excellence, discipline, focus and opportunity. He spoke on a wide range of aspects including:
- What does it mean to Think Like a Black Belt?]
- What are some of the key characteristics of Black Belt Mindset?
- Why is Black Belt Mindset so important in today’s world?
- How do you apply Black Belt Mindset to business or personal life?
- What exactly is success? Can anyone become successful?
- Is this just another “positive thinking” philosophy or “secret?”
- What’s wrong with positive thinking?
- Do you need to be a martial artist to Think Like a Black Belt?
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 Jim Bouchard |
| Martial arts transformed Jim Bouchard’s self-perception from that of drug abuser, college drop-out and failure to success as a professional martial artist and Black Belt. Today Jim tours nationally to teach his Black Belt Mindset philosophy. His second book, Think Like a Black Belt was released in May, 2010. This first book is Dynamic Components of Personal Power. |
 Think Like a Black Belt |
On May 6th 2010, Tyler R. Tichelaar and Victor R. Volkman spoke with successful nonfiction author and speaker Jonathan Maxwell. He is the author of Murderous Intellectuals: German Elites and the Nazi SS (2009). Jonathan has tirelessly promoted his books at bookstores, libraries, museums, colleges, and K-12 schools. Today, he shared his wisdom about
- The Importance of Making Public Appearances (sales, marketing, buzz)
- Alternatives to Public Appearances (reviews)
- Obtaining Public Appearances (libraries, schools and colleges, museums, bookstores)
- Charging Fees (why, when and how much)
- Becoming a great speaker(tips and tricks)
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| Jonathan Maxwell is an Atlanta-based writer, editor, and critic. He holds a BA in English from Berry College in Rome, Ga., as well as a psychology minor. He also holds a paralegal certificate. Murderous Intellectuals: German Elites and the Nazi SS is his first book. Released in November 2009, the work has since received considerable critical acclaim. Maxwell’s next book- Piltdown Man and Other Hoaxes- will be released late this year. This book is a lighthearted examination of scientific frauds through the centuries. In addition to book-writing, he has composed op/ed pieces in newspapers great and small, penned reviews for literary journals, and has written chapters for history textbooks. As a freelance editor, he was worked for the publishing giants Harcourt and Pearson. |
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