Barbara Techel – Selling Books Through School and Library Author Appearances

On September 15th, 2011 Irene Watson and Victor R. Volkman spoke with children’s author, publisher, and marketing guru Barbara Techel. She is the award-winning author of the Frankie the Walk ‘N Roll Dog book series. She has shared her story of hope and inspiration about her dachshund, Frankie, who is in a wheelchair, with thousands of children and adults since 2007. To date they have made over 300 appearances in Wisconsin and many more via Skype to classrooms across the US and Canada. Barbara is also a speaker and publisher. She appeared on our show to help all authors who may be having trouble getting started in speaking at schools and libraries some ideas and inspiration.  A few topics we covered include:

  • What to include in your presentation.
  • Types of presentations
  • Ideas for what fiction authors can speak about
  • Pitfalls to avoid in pitching classroom appearances
  • Appropriate length for various ages
  • Managing the sales appropriately
  • Where to speak: In-person and via Skype
  • What to charge for classroom appearances
  • Marketing your message and appearances to schools

Barbara Techel (and Frankie)

Barbara Techel (and Frankie)

Barbara and Frankie are avid volunteers as a therapy dog team. They routinely visit a local hospice community, hospital and senior assisted living facility, where they “walk their talk” about the inspirational nature of perseverance in the face of challenge.Since before her first book was published, Barbara has worked tirelessly to promote her books and the positive message they embody. She has garnered coverage for her story from local, regional and national media through these efforts, and continues to develop and refine her marketing message and approach. Class Act: Sell More Books Through School and Library Author Appearances is her first book about what she’s learned, but not likely her last.

Class Act: Sell More Books Through School and Library Author Appearances

Class Act: Sell More Books Through School and Library Author Appearances

Listen to the PodCast!
PupuPlayer PRO

Be the first to find out when the next episode is posted!
Join our email notification list. We respect your privacy.
First Name * Last Name *
Email *

About Victor Volkman

Author of "Beyond Trauma: Conversations on Traumatic Incident Reduction" and six other books.
This entry was posted in Childrens Books, Libraries, Non-Traditional Sales, Schools, Speaking. Bookmark the permalink.

One Response to Barbara Techel – Selling Books Through School and Library Author Appearances

  1. Pingback: Promote Your Book to Schools » Selling More Books Through School & Library Author Appearances: Author’s Access Podcast Interview

Leave a Reply