Regional Books

From Mark Twain to Tyler R. Tichelaar, America has a centuries old tradition of regional writers.

Tweed Scott – Turn Your Book into a Speaking Career & Sell Your Book at the Back of the Room

On June 21st, 2009  Irene Watson and Victor R. Volkman spoke with professional speaker, humorist, and author Tweed Scott about how to profitably combine speaking and sales events. Tweed is an award winning speaker and the author of the 3-time national award-winning book, Texas In Her Own Words.  He has sold nearly 5,000 copies of his book almost exclusively by hand selling in the back of the room after one of his presentations. He’s here to share with you how he does it and how you can do it too. Tweed shared about what went into developing his marketing plan that led to the back of the room sales and a speaking career.  Key points include

  • A system for selling in the back of the room
  • Three ideas that will lead to moving more products in the back of the room
  • How this approach changes your business model
  • How to promote and grow your speaking business
Tweed Scott
Tweed Scott is the owner of Tejas Communications, a writing and public speaking company.  His book is sold at some remarkable places including the Alamo, The Bob Bullock Texas State History Museum, both of the State capitol building gift shops, San Jacinto Monument & Battleground, the Sam Houston Statue & Park in Huntsville and even at the general store in Luckenbach.He is also the president of the board of the Writers’ League of Texas. He speaks statewide about Texas and the Texan character. Tweed loves spreading what he calls the ‘Gospel of Texas.’ He speaks nationally on Attitude, Leadership and Change.

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Irene Watson – Targeting Your Website Marketing to Personas

On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since 2004, learning and implementing various techniques to promote her books and businesses. We talked about

  • The importance of website presence,
  • Making the site about your visitor (not you),
  • Designing your site to fit a specific purpose and pattern of interaction, and
  • Tailoring your site to improve response to specific Myers-Briggs typed personas.
Irene Watson is the managing editor of Reader Views, Reader Views Kids, and Inside Scoop Live. She also maintains BloggingAuthors.com. She is the author of The Sitting Swing: Finding Wisdom to Know the Difference, and co-editor of A Story That Must Be Told and Authors Access: 30 Success Secrets for Authors and Publishers.During this interview, we mentioned the following essential books:

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Barbara Hudgins – Crafting Travel Guidebooks

On December 4th, 2008 Irene Watson and Victor R. Volkman spoke with veteran travel writer Barbara Hudgins. Barbara Hudgins is best known as the original author and self-publisher of New Jersey Day Trips. This guidebook sold over 110,000 copies in several editions before she sold the rights to Rutgers University Press. She also co-authored the 10th edition put out by that press. Her most recent book is Crafting the Travel Guidebook. Barbara helped us answer key questions in travel writing including: howw should a travel writer get started, how do you get credentials, and/or a platform, what goes into travel writing and construction, and how do you go from written the manuscript to publication.
Barbara’s travel column, which covers both local and foreign trips, has appeared in several newspapers in northern New Jersey.. National magazines such as Signature, Woman’s World and Foreword have published her free-lance pieces on a variety of subjects.She has lived in New York, New Mexico, Hawaii and Virginia, but has made her home in New Jersey for the past 30 years. She holds a Master’s degree in Library Science and has worked at the New York Public Library, Hunter College and the University of Hawaii. A former English major in college, she began writing music, movie and theater reviews before gravitating to travel writing.

It was only after she had worked with a traditional publisher and gone through all the phases of working with an editor and a co-author that the concept for Crafting the Travel Guidebook was formed. Although there are several books about travel writing on the market, they all concentrate on selling to magazine, newspaper and internet editors. Why not, she thought, create something geared to travel book publishing? Barbara’s experience as an author for a traditional publisher, as a self-publisher and as a freelance writer positions her as a unique expert in all of these fields.

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Liz Carmack – Tips for Planning and Organizing Research for Your Nonfiction book

On Thursday, October 25th, 2007 Tyler Tichelaar and Victor Volkman spoke with writer, journalist, and researcher Liz Carmack. Her love for heritage travel and her desire to provide travelers with a practical reference to Texas’ historic hotels inspired her to write Historic Hotels of Texas: A Traveler’s Guide. Liz shared her hard-won experience and real-life stories of how to define your topic and its scope, identifying and exploiting research and information sources, how to work with an archival library, planning your time to be most effective, developing a useful information filing system, and how to maintain a sense of fun and curiousity about it all.
During her research, Liz traveled more than 20,000 miles across Texas to visit the 64 hotels featured in her book. Liz interviewed local historians, innkeepers and hotel guests, and uncovered historic hotel details in archives, libraries and museums.Liz is a freelance technical and business writer for the public and private sectors in Austin, Texas, and is principal of Liz Carmack Communications. Her travel articles have appeared in Texas Highways, Austin Woman, A, and Heritage magazines. A former newspaper journalist, she is the Austin City Expert for homeandabroad.com.

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