On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since 2004, learning and implementing various techniques to promote her books and businesses. We talked about
- The importance of website presence,
- Making the site about your visitor (not you),
- Designing your site to fit a specific purpose and pattern of interaction, and
- Tailoring your site to improve response to specific Myers-Briggs typed personas.
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