Tyler Tichelaar
Successfully Sell Your Books at Conferences, Craft Shows, and Fairs
Mar 8th
On March 4th, 2010 Irene Watson moderated a roundtable with Tyler R. Tichelaar and Victor R. Volkman on how to successfully sell your books at conferences, craft shows, and regional, seasonal, and special interest fairs. Tyler specializes in working regional craft and seasonal fairs and has achieved some remarkably good results. Victor exhibits at professional conferences for social workers, psychologists, and mental health fairs. Together, they addressed the following issues:
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| Victor R. Volkman is the owner of Loving Healing Press Inc. whose mission is “redefining what is possible for healing mind and spirit” and his press has produced more than 100 titles since its first book rolled off the press in 2004. He also manages the other imprints including Modern History Press which tells “empowering stories of conflict and the struggle for identity in modern times.” MHP features multicultural writers as well as those of veterans, and others who have had difficulty finding their place in the world. His latest venture is Recovering the Self: A Journal of Hope and Healing which is a quarterly anthology of writings about abuse recovery, addiction, grief, trauma, and personal growth issues. Tyler R. Tichelaar is the owner of Marquette Fiction which has produced five books of regional fiction spanning 150 years on the shores of Lake Superior in Michigan’s Upper Peninsula. He is also the owner of Superior Book Promotions, a full-service editorial shop which provides proofreading, editing, and manuscript evaluation. Tyler has a PhD in literature and has taught at three universities. |
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Authors Afterburner – Why You Should Never Pitch the Media
Oct 2nd
Authors Afterburner is the post-game show where we get to talk about whatever’s on our minds. Please note dear listener that this is not the regular Authors Access show and we don’t promise anything much except to present our news and views of interest to authors and publishers. So let’s light the afterburners and see what’s on our minds tonight….
Tyler and Victor consider whether the conventional press release is dead in the era of New Media and if so what to do about it. This discussion was inspired by the latest issue of Book Marketing Expert Newsletter.
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Moira Allen – Writing For & Reaching the International Market
Sep 22nd
On September 21st, 2009 Tyler R. Tichelaar and Irene Watson spoke with international freelancer and editor Moira Allen. Allen is the host and editor of Writing-World.com, one of the world’s most popular websites for writers. She helped us understand key points that freelancer must know to enter this lucrative market, including:
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| Moira Allen has been writing professionally for more than 30 years, and is the author of several books on writing, including Starting Your Career as a Freelance Writer and The Writer’s Guide to Queries, Pitches and Proposals, both from Allworth Press. Moira has been dealing with international writers and markets for many years, and was the editor of Global Writers Ink, a newsletter geared toward the international writer. |
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Irene Watson – Target Marketing for Fiction Writers: Why Some People Won’t Read Your Book
Aug 21st
On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service book reviewing and marketing agency in Austin, TX. Irene’s psychology background and constant study gives her the ability to understand people and how they think, live, and for today’s interview, how they read. Some of the things we considered:
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| Irene’s career took her from career counseling, to business ownership, to working for a police force, to psychosynthesis counseling, to teaching at a college, to retreat/seminar/workshop design and facilitation to her most recent – owning/managing Reader Views and its branches. She obtained her B.S. in psychology at St. Edward’s University in Austin, TX and her M. A. in psychology from Regis University in Denver, CO.After retiring in 2003 Irene authored an award winning memoir, The Sitting Swing, which was originally published in 2005. Having a hard time getting reviews for her book, she started Reader Views on a whim. Within a month it exploded to a full time business. So much for retirement! Since then she has pioneered many other innovative marketing sites including Inside Scoop Live, ReviewThe Book, B |
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