Events

Successfully Sell Your Books at Conferences, Craft Shows, and Fairs

On March 4th, 2010 Irene Watson moderated a roundtable with Tyler R. Tichelaar and Victor R. Volkman on how to successfully sell your books at conferences, craft shows, and regional, seasonal, and special interest fairs.   Tyler specializes in working regional craft and seasonal fairs and has achieved some remarkably good results.  Victor exhibits at professional conferences for social workers, psychologists, and mental health fairs.  Together, they addressed the following issues:

  • Managing bathroom breaks
  • Dealing with “show management”
  •  Supplies You May Want to Buy as an exhibitor: tables, tablecloths, acrylic book stands and signholders, posters, Director’s Chair, Tschokte items (pens, post-it notes, to give away),
  • The Fine Print: watch out for proof-of-insurance, mandatory carpet purchase, furniture rental, and more
  • Indoor vs. outdoor shows: foot traffic, weather, customers, pros and cons
  • How to lure people to your booth
  • Being prepared for any situation
  • Offering exclusive specials
  • Which shows work and which ones don’t
  • Determining whether you succeeded  
 
Victor R. Volkman is the owner of Loving Healing Press Inc. whose mission is “redefining what is possible for healing mind and spirit” and his press has produced more than 100 titles since its first book rolled off the press in 2004. He also manages the other imprints including Modern History Press which tells “empowering stories of conflict and the struggle for identity in modern times.” MHP features multicultural writers as well as those of veterans, and others who have had difficulty finding their place in the world. His latest venture is Recovering the Self: A Journal of Hope and Healing which is a quarterly anthology of writings about abuse recovery, addiction, grief, trauma, and personal growth issues.
Tyler R. Tichelaar is the owner of Marquette Fiction which has produced five books of regional fiction spanning 150 years on the shores of Lake Superior in Michigan’s Upper Peninsula. He is also the owner of Superior Book Promotions, a full-service editorial shop which provides proofreading, editing, and manuscript evaluation. Tyler has a PhD in literature and has taught at three universities.
 
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Deborah Reynolds – Creating Great Impressions

On September 3rd, 2009 Irene Watson and Victor R. Volkman spoke with image consultant and business coach Deborah Reynolds. She is the author of Getting You Noticed Known and Remembered: Building Your Business Image From the Inside Out, which will be released in 2009. Deborah specializes in working with entrepreneurs and executives, helping to redefine, repair, create and build the image and reputation of individuals and companies, giving them a competitive edge in the marketplace so they will be Noticed, Known, and Remembered.  Deborah informed us on key aspects of how your personal integrity and presentation can drive your success in

  • Stage Presence when an author is speaking
  • Television appearances
  • Networking Events
  • Seminars
  • Language used when speaking
  • Connecting with the audience
Deborah Reynolds worked for fifteen years in law enforcement before taking an “about face”. Her service with the Correctional Service of Canada included “life on the installment plan” working in an “all male” federal prison. Her reputation with international law enforcement personnel was gained as a tenacious Immigration Investigator. The highlights of her law enforcement career were the capture of one of “America’s Most Wanted” and the “Second Most Wanted in Germany”. Deborah brings the same passion and drive to her business and is a sought after International Motivational Speaker, Business Consultant and Image Expert on such topics as leadership, change management, values and character, and team communication and performance strategies. She says, “It’s important to create a good first impression, but it’s essential to create a great lasting impression.” www.AboutFaceImage.com
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Carol Hoenig – Planning for Successful Book Events

On Feburary 19th, 2009 Alan E. Smith (author of UnBreak Your Health) and Tyler Tichelaar (author of the Marquette Trilogy) spoke with Carol Hoenig, fiction writer and book event expert, about how to plan a successful book sales event.  Carol is the expert behind the new book The Author’s Guide to Planning Book Events and shared generously from her hard-won experiences.Rarely do authors think about book events until they have found a publisher. However, part of being able to snag a publisher is knowing your market. Most authors immediately think they should do events in bookstores, but they ae not always the best place to do an event. Every writer who wants to have a successful book has to start first with good writing and a marketing plan. It doesn’t matter if you’ve been traditionally published or gone the r
oute of self-publishing, the author must take a hands-on approach in marketing their book.

Carol Hoenig

Carol Hoenig is a fulltime freelance writer and publishing consultant. Her
novel, WITHOUT GRACE, has been given several awards, including the Silver Medal for Book of the Year 2005 by ForeWord Magazine and given First Place for
Fiction by the DIY Book Festival. Her book THE AUTHOR’S GUIDE TO PLANNING BOOK EVENTS was named finalist by USA Book and Reader Views and given the Gold medal by ForeWord Magazine for Book of the Year in the category of writing. Carol’s essays, articles, book reviews and short stories appear in a wide number of publications. Carol blogs for The Huffington Post covering politics, culture, the publishing industry and the writing life.

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Motown Literary Conference – Nov. 6 to 9, 2008

I’ll be speaking at this event which is November 6th – 9th, 2008 at the Detroit Sheraton Riverside Hotel

http://essenceofmotown.com/
  and
http://essenceofmotown.blogspot.com/2008/08/2008-schedule-of-events.html

You can go Saturday and Sunday (includes Saturday lunch and Sunday breakfast) for only $60 or register for an All Access Pass for $100.  I guarantee you won’t find a better literary conference deal anywhere in the world.

  Book Release for Authors Access: 28 Success Secrets for Authors and Publishers

The “Authors Access Success Secrets” book will be officially launched at this event. As a special thank-you to everyone who comes out for this event, we’ll include a FREE best-of-Authors Access CD-ROM jam-packed with MP3 files from all our shows for each person who buys a book at this event.

See you there!

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