Where Authors Get Successful
Events
Shel Horowitz – Green Marketing: Reaching the Environmentally Aware Customers
Jul 24th
On July 22nd, 2010 Irene Watson and Victor R. Volkman spoke with Shel Horowitz, author, marketing consultant and copywriter who works with authors and publishers. A veteran of the 1977 Seabrook occupation, his first book, written when he was only 22, was about why nuclear power makes no sense. He visited with us to share some secrets from his 8th book Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, co-authored with Mr. Guerrilla Marketing himself, Jay Conrad Levinson). Specifically, Shel informed us on:
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| In 1972, at age 15, Shel Horowitz was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City (a proposal that the utility company quickly withdrew). Shel is also the author of the e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle. He is directly responsible for the first nonsmokers’ rights regulations in Northampton, Massachusetts, and for the defeat of a large and inappropriate mountaintop development in his current home town of Hadley, Mass. His Down to Business webzine was one of the first business publications to have a regular section on sustainability.Shel now offers not only copywriting and strategic marketing planning based in Green principles, but also helps unpublished writers become published authors. Five of his eight books have won awards and/or been republished in other countries, including his most recent, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, co-authored with Mr. Guerrilla Marketing himself, Jay Conrad Levinson).
This new book states that honesty, integrity, and a commitment to environmental sustainability are important—but market share is often the wrong metric entirely…that long-term relationships are better than a one-time sale…and that competitors can be among your best allies. The book provides dozens of examples of companies large and small that have succeeded by putting people first: familiar names like Johnson & Johnson, IBM, Southwest Airlines as well as numerous entrepreneurs who are successful in their own niches, even if not widely known. |
 Guerilla Marketing Goes Green |
Successfully Sell Your Books at Conferences, Craft Shows, and Fairs
Mar 8th
On March 4th, 2010 Irene Watson moderated a roundtable with Tyler R. Tichelaar and Victor R. Volkman on how to successfully sell your books at conferences, craft shows, and regional, seasonal, and special interest fairs. Tyler specializes in working regional craft and seasonal fairs and has achieved some remarkably good results. Victor exhibits at professional conferences for social workers, psychologists, and mental health fairs. Together, they addressed the following issues:
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| Victor R. Volkman is the owner of Loving Healing Press Inc. whose mission is “redefining what is possible for healing mind and spirit” and his press has produced more than 100 titles since its first book rolled off the press in 2004. He also manages the other imprints including Modern History Press which tells “empowering stories of conflict and the struggle for identity in modern times.” MHP features multicultural writers as well as those of veterans, and others who have had difficulty finding their place in the world. His latest venture is Recovering the Self: A Journal of Hope and Healing which is a quarterly anthology of writings about abuse recovery, addiction, grief, trauma, and personal growth issues. Tyler R. Tichelaar is the owner of Marquette Fiction which has produced five books of regional fiction spanning 150 years on the shores of Lake Superior in Michigan’s Upper Peninsula. He is also the owner of Superior Book Promotions, a full-service editorial shop which provides proofreading, editing, and manuscript evaluation. Tyler has a PhD in literature and has taught at three universities. |
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Deborah Reynolds – Creating Great Impressions
Sep 4th
On September 3rd, 2009 Irene Watson and Victor R. Volkman spoke with image consultant and business coach Deborah Reynolds. She is the author of Getting You Noticed Known and Remembered: Building Your Business Image From the Inside Out, which will be released in 2009. Deborah specializes in working with entrepreneurs and executives, helping to redefine, repair, create and build the image and reputation of individuals and companies, giving them a competitive edge in the marketplace so they will be Noticed, Known, and Remembered. Deborah informed us on key aspects of how your personal integrity and presentation can drive your success in
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| Deborah Reynolds worked for fifteen years in law enforcement before taking an “about face”. Her service with the Correctional Service of Canada included “life on the installment plan” working in an “all male” federal prison. Her reputation with international law enforcement personnel was gained as a tenacious Immigration Investigator. The highlights of her law enforcement career were the capture of one of “America’s Most Wanted” and the “Second Most Wanted in Germany”. Deborah brings the same passion and drive to her business and is a sought after International Motivational Speaker, Business Consultant and Image Expert on such topics as leadership, change management, values and character, and team communication and performance strategies. She says, “It’s important to create a good first impression, but it’s essential to create a great lasting impression.” www.AboutFaceImage.com |
| Listen to the PodCast! |
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Carol Hoenig – Planning for Successful Book Events
Feb 22nd
| On Feburary 19th, 2009 Alan E. Smith (author of UnBreak Your Health) and Tyler Tichelaar (author of the Marquette Trilogy) spoke with Carol Hoenig, fiction writer and book event expert, about how to plan a successful book sales event. Carol is the expert behind the new book The Author’s Guide to Planning Book Events and shared generously from her hard-won experiences.Rarely do authors think about book events until they have found a publisher. However, part of being able to snag a publisher is knowing your market. Most authors immediately think they should do events in bookstores, but they ae not always the best place to do an event. Every writer who wants to have a successful book has to start first with good writing and a marketing plan. It doesn’t matter if you’ve been traditionally published or gone the r oute of self-publishing, the author must take a hands-on approach in marketing their book. |
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| Carol Hoenig is a fulltime freelance writer and publishing consultant. Her novel, WITHOUT GRACE, has been given several awards, including the Silver Medal for Book of the Year 2005 by ForeWord Magazine and given First Place for Fiction by the DIY Book Festival. Her book THE AUTHOR’S GUIDE TO PLANNING BOOK EVENTS was named finalist by USA Book and Reader Views and given the Gold medal by ForeWord Magazine for Book of the Year in the category of writing. Carol’s essays, articles, book reviews and short stories appear in a wide number of publications. Carol blogs for The Huffington Post covering politics, culture, the publishing industry and the writing life. |
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