[Ep #159] Sheila Ruth – Everything You Wanted to Know About Book Expo America (BEA)

On July 12th, 2012 Susan Violante and Victor R. Volkman spoke with publisher Sheila Ruth about how to navigate the Book Expo America (BEA) successfully. Sheila Ruth founded Imaginator Press in 2003 and has been addicted to publishing ever since. Imaginator Press publishes middle-grade and YA fantasy and science fiction. She first attended BEA in 2004, and since then has only missed attending one year. Sheila spilled all her secrets with us including:

What is BEA?
what are some ways that an author can have a presence at BEA?
What things can an author attending BEA plan to do?
Are there any things that an author shouldn’t do at BEA?
How should an author prepare for attending the conference?
What are some ways to minimize the cost associated with attending BEA?

Sheila Ruth

Sheila is a list-mom of the self-publishing Yahoo group, and was president of the MidAtlantic Book Publishers Association from 2005-2009. In addition to publishing, Sheila is also a book blogger, an organizer of the Children’s and Young Adult Book Bloggers’ Literary Awards (Cybils Awards), a web site developer, and a publishing technology expert. She has a B.S. degree in Liberal Arts and Technology from Stevenson University and has worked as a programmer developing publishing and typesetting software. She is available for ebook conversion and design, web site development projects, and social media strategy consulting.