Category Archives: Shel Horowitz

Shel Horowitz – Green Marketing: Reaching the Environmentally Aware Customers

On July 22nd, 2010 Irene Watson and Victor R. Volkman spoke with Shel Horowitz, author, marketing consultant and copywriter who works with authors and publishers. A veteran of the 1977 Seabrook occupation, his first book, written when he was only … Continue reading

Posted in Events, Marketing, Shel Horowitz | Leave a comment

Shel Horowitz – Breaking Out of the Bookstore

On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com.  He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use … Continue reading

Posted in Bookstores, Marketing, Shel Horowitz | Leave a comment