On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com. He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use bookstore appearances to leverage publicity. Shel also talked about how authors can get paid to market their own books and how even small, self-published authors can garner publicity.
Shel Horowitz is the author of seven books, his two most recent: Grassroots Marketing for Authors and Publishers and Principled Profit: Marketing That Puts People First. He is a copywriter and marketing/publishing consultant specializing in ethical, affordable, and effective approaches. Mr. Horowitz is also the founder of the international Business Ethics Pledge