Category Archives: Book Development - Page 3

Carol Denbow – What’s Killing Your Publishing Career?

Posted by on October 15, 2008 No comments
On October 9th, 2008, Irene Watson and Tyler Tichelaar spoke with book industry expert Carol Denbow.  She educated on the intense competition in the book industry, book writing as a business, how to construct a book plan, researching and choosing the right publishing option, and marketing your book with creative sales avenues.
Carol Denbow is the author of three books including, “A Book Inside: How to Write, Publish, and Sell Your Story” released in Fall 2008. She is the founder of Plain & Simple books, LLC, has been interviewed numerous times on radio and television, and is the editor of nine Websites, including a very popular Web site amongst writers A Book Inside Blog

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Graham Van Dixhorn and Susan Kendrick – Creating Powerful Book Covers

Posted by on July 14, 2008 No comments
On Thursday, July  10th 2008  Irene Watson and Victor R. Volkman spoke with publishing consultants Graham van Dixhorn and Susan Kendrick of Write To Your Market about  what makes a powerful book cover and how to transform your book’s cover into your most powerful marketing tool. We covered critical aspects of cover design including,

  • Why starting your cover early in the process of creating your book is a good idea.
  • When should you start marketing your book?
  • How to build your brand using your book cover.
  • What are the criteria for a great non-fiction book title and subtitle?
  • What is involved in obtaining killer endorsements and testimonials?
  • What if your book has multiple target audiences?
  • What comes first on a cover, words or design?                                           
Susan Kendrick and Graham Van Dixhorn, of Write To Your Market, Inc., help you develop a powerful brand with your book cover so that you can achieve the visibility, recognition, and results of today’s most successful “authorpreneurs.” Their clients report results like selling 125,000 copies of a first book, many based on the title alone. Their clients also use the cover language Susan and Graham create to increase Amazon rankings before their books are released; get national media coverage by the L.A. Times, The New York Times, and USA Today; appear on national TV talk shows, including Dr. Phil and The Today Show; and help them win more than 23 major book awards, including Ben Franklin, IPPY, Foreword Magazine, and DIY.Susan and Graham serve clients across the U.S. and in Canada, England, Europe, and Australia, who are experts in the fields of: health, relationships, business management, and many other topics.

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Victor R. Volkman – Publishing, ISBN, the Library of Congress, and BISAC

Posted by on June 25, 2008 No comments
On June 19th, 2008 Irene Watson spoke with publisher, author, and editor Victor R. Volkman about the fundamental numbers of the publishing business including ISBN registration and usage, working with the Library of Congress Cataloging-in-Publication program, and the Book Industry Standards Group’s BISAC coding system.  Specifically, we talked about the publishing lifecycle and how library cataloging and sales fits in with rest of the picture in pre-publication publicity. Additionally, we explained the nuts-and-bolts of ISBN registration, working with Books-In-Print, and how distributors and bookstores learn about new titles.
Victor Volkman is the President of Loving Healing Press Incorporated, a small publisher which has been dedicated to producing self-help, psychology, trauma recovery, and personal growth books since 2003. LHP has produced more than 60 titles covering such diverse areas as physical disabilities, medicine and alternative health, abuse recovery, mindfulness, and critical incident stress management. Their books are sold in the USA, Canada, and the UK via Ingram, Baker & Taylor, Bertrams Books, Quality Books, New Leaf Distributing, and other distributors. The overall mission statement is simply Redefining what is possible for healing mind and spirit. He is the author of six books on topics from psychology to computer programming and his next book will be called Power Publishing.

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Ken MacLean – How to Improve Your Editing Skills

Posted by on May 12, 2008 No comments

Click here for RSS feed! Ken MacLeanOn Thursday, May 8th, 2008, Tyler Tichelaar and Victor Volkman spoke with Kenneth MacLean from The Big Picture press. He is the author of six books including The Vibrational Universe: Harnessing the Power of Thought to Consciously Create Your Life. He is an expert on collaborative marketing using the Internet through cooperative means including, but not limited to, reciprocal linking, email blasts, monthly newsletters, movie-style trail
, and sharing substantive content with the public.  His newest venture is a book editing service bureau.

Other books by Maclean include: Dialogues – Conversations with My Higher Self and several eBooks including What Do You Do and When all Hell Breaks Loose? and “Life’s Little Instruction Manual”. His latest projects involve using Internet flash movies to portray the key concepts of his philosophy. Ken’s most recent book is titled simply I Love You Dad, an exploration of communication after his father’s recent passing. Ken’s main area of interest is the relationship between science and spirituality, and his conviction, through personal experiences, that consciousness is not biologically based. He holds bachelor’s degrees in both Computer Science and Political Science.

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