Toby Heidel – Producing and Selling Audiobooks

On Thursday, April 17th, 2008 Irene Watson and Victor R. Volkman spoke with Toby Heidel, futurist with Red Planet Audiobooks in Austin, TX. Toby shared with us the changing nature of the audiobook industry and how small publishers and self-published authors can take advantage of this burgeoning new market without spending a fortune. Trends such as online delivery and market fragmentation can actually work in your favor by creating a level playing field. Red Planet produces and distributes audiobooks for independent authors and small publishers. Toby Heidel
Toby is in charge of long range planning for the company, implementing new technologies and responding to developing trends in the audiobook industry. In addition to his work with Red Planet, Toby has a solid background in spoken word entertainment as the long-time Executive Director for the Violet Crown Radio Players, a radio drama re-creation troupe based in Austin, Texas. Red Planet

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