Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Bill See – From Indie Musician to Indie Author: Every you need to know to DIY

Posted on June 18, 2011 by Victor Volkman

On June 16th, Irene Watson and Victor R. Volkman spoke with legendary punk rocker Bill See about publishing and marketing his own memoir. Bill See was the lead singer for critically acclaimed Los Angeles indie rock band Divine Weeks before … Continue reading →

Posted in Marketing, Print On Demand (POD), Self-Publishing | Leave a comment

Brian Jud – Selling Outside the Bookstore to Increase Your Profits

Posted on April 24, 2011 by Victor Volkman

On April 21, 2011 Susan Violante and Alan E. Smith spoke with author, entrepreneur, and marketing guru Brian Jud.  He is the author of How to Make Real Money Selling Books and Beyond the Bookstore describing new ways to sell … Continue reading →

Posted in Non-Traditional Sales | Leave a comment

Victoria Strauss – Writers Beware: Warnings About the Schemes, Scams, and Pitfalls That Threaten Writers

Posted on February 6, 2011 by Victor Volkman

Irene Watson and Victor R. Volkman spoke with fantasy genres author Victoria Strauss about her research and reports on businesses that defraud writers. Victoria is an active member of the Science Fiction and Fantasy Writers of America, Victoria is Vice-Chair … Continue reading →

Posted in Book Contests, Media Interviews, Publicists | Leave a comment

Alan Smith – Getting Interviews on AM/FM/Satellite Radio and BlogTalk Radio

Posted on January 22, 2011 by Victor Volkman

Irene Watson and Victor R. Volkman spoke with author, entrepreneur, and marketing guru Alan E. Smith on how to line up and successfully execute media interviews on AM, FM, Satellite, and BlogTalk Radio stations. Alan is the author of How … Continue reading →

Posted in Alan E. Smith, Media Interviews, Speaking | 2 Comments

Valerie Coleman – Organizing a Successful Book Fair

Posted on January 15, 2011 by Victor Volkman

Victor R. Volkman and Tyler R. Tichelaar spoke with best-selling author, award winning publisher, and entrepreneur Valerie Coleman about secrets of making a great book festival event. In 2010, Coleman joined forces with LaTonya Branham and Charlotte Brown to launch … Continue reading →

Posted in Events | 1 Comment