Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Publishing and Marketing Roundtable 2011

Posted on November 13, 2011 by Victor Volkman

On November 3rd, 2011 we held the 2011 Publishing and Marketing Roundtable with Tyler R. Tichelaar, Irene Watson, and Victor R. Volkman.  Tyler R. Tichelaar is the owner of Marquette Fiction and author of The Marquette Trilogy and other books. … Continue reading →

Posted in Business, Marketing | Leave a comment

Susan Violante – Writing Your Book with Oral History Techniques

Posted on October 9, 2011 by Victor Volkman

 On October 5th, 2011 Victor R. Volkman and Donna Winters spoke with writer, broadcaster, and historical fiction writer Susan Violante about incorporating research from oral history into fiction and non-fiction contexts.  In 2010, she published her Young Adult novel Innocent War: … Continue reading →

Posted in Historical Fiction, Memoir, Podcasting | Leave a comment

Barbara Techel – Selling Books Through School and Library Author Appearances

Posted on September 17, 2011 by Victor Volkman

On September 15th, 2011 Irene Watson and Victor R. Volkman spoke with children’s author, publisher, and marketing guru Barbara Techel. She is the award-winning author of the Frankie the Walk ‘N Roll Dog book series. She has shared her story … Continue reading →

Posted in Childrens Books, Libraries, Non-Traditional Sales, Schools, Speaking | 1 Comment

Irene Watson – Creating Your Marketing Platform

Posted on September 3, 2011 by Victor Volkman

On September 1, 2011 Tyler R. Tichelaar and Victor R. Volkman spoke with author and marketing guru Irene Watsonon how authors can generate their marketing platform with a minimum of effort. Irene Watson is the Managing Editor of Reader Views, … Continue reading →

Posted in Branding, Irene Watson, Platform | Leave a comment

Paul McNeese – Differentiating Your Book From Run-of-the-Mill Genres

Posted on August 21, 2011 by Victor Volkman

 On August 19th, 2011 Irene Watson and Victor R. Volkman spoke with publishing and marketing guru Paul McNeese. Paul spent 27 years writing for radio, TV, newspapers, magazines and in corporate America before retiring to create his own organization. Paul’s … Continue reading →

Posted in Branding, Marketing, Self-Publishing | Leave a comment