Publishing and Marketing Roundtable 2011

On November 3rd, 2011 we held the 2011 Publishing and Marketing Roundtable with Tyler R. Tichelaar, Irene Watson, and Victor R. Volkman. Tyler R. Tichelaar is the owner of Marquette Fiction and author of The Marquette Trilogy and other books. Irene Watson is the owner of Reader Views, a book review and marketing services company that does everything from author interviews to book videos. Victor R. Volkman is the owner of Loving Healing Press and Modern History Press that have produced more than 120 titles in paperback and eBook formats in self-help, personal growth, disabilities, and fiction to name a few categories. The focus of this week’s show is both looking back the past five years since the show started in 2006 as well as projecting the trends ahead up to 2016 to come. Specifically, we touched on these topics and how YOU can take advantage of them:

The rise of eBooks especially in the last 24 months
The decline of generic bookstores and the success of specialty retailers
The appearance of subsidy or vanity imprints from traditional industry leaders such as Harlequin Romances, Hay House, and even Amazon
Globalization of the book industry and the yearly doubling of new titles since 2007