Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Cyrus Webb – How to Prepare for an Internet Radio Interview

On May 3rd, 2012 Victor R. Volkman and Tyler R. Tichelaar spoke with veteran radio host and media maven Cyrus Webb, President of Conversations Media Group.  Cyrus been active in the arts for over a decade and has used his passion … Continue reading

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Sabrina K. Carpenter – Selling Books at Fairs, Festivals, and School Events

 On March 1st, 2012 Tyler R. Tichelaar and Victor R. Volkman spoke with author, motivational speaker, and publisher Sabrina K. Carpenter. In 2006, Sabrina founded her professional writing firm, Perfected Pen, Inc., which specializes in business writing services ranging from editing, … Continue reading

Posted in Childrens Books, Events, Schools, Tyler Tichelaar | Leave a comment

Arianne McHugh – Writing and Publishing Educational Books

On February 2nd, 2012 Irene Watson and Victor R. Volkman spoke with educational publisher and marketing guru Arianne McHugh. She is the President and Co-Owner of Saddleback Educational Publishing. She has revamped Saddleback into the country’s largest publisher of high-interest, low … Continue reading

Posted in Childrens Books, Educational Books, Libraries, Schools | Tagged , , , , | 1 Comment

Ellen Feld – Niche Marketing Your Children’s Book

On January 19th, 2012 Susan Violante and Victor R. Volkman spoke with award-winning children’s author, marketing expert, and entrepreneur Ellen Feld about how to target-market your children”s books. Her first book, Blackjack: Dreaming of a Morgan Horse, went on to win … Continue reading

Posted in Childrens Books, Events, Fiction, Non-Traditional Sales | Leave a comment

JC Simonds – How to Start a Publishing Company

On December 1st, 2011 Susan Violante and Tyler R. Tichelaar spoke with publisher and marketing guru Jacqueline Church (“JC”) Simonds.  She is the co-owner of Beagle Bay, Inc, a book packaging and distribution company. Jacqueline is also the author of the … Continue reading

Posted in Business, Marketing, Print On Demand (POD), Self-Publishing | 2 Comments