Category Archives: Marketing - Page 3
On April 21, 2011 Susan Violante and Alan E. Smith spoke with author, entrepreneur, and marketing guru Brian Jud. He is the author of How to Make Real Money Selling Books and Beyond the Bookstore describing new ways to sell more books profitably to special-sales buyers. Susan Violante is an Assistant Editor at Reader Views and Alan E. Smith is host of the popular Unbreak Your Health podcast series. Our hosts and guest covered a variety of topics related to breaking out of the bookstore and employing non-traditional sales areans to tap enormous potential markets:
- What is the definition of special sales?
- What are examples of non-traditional sales?
- What are the benefits of selling to these segments?
- How big is the market for non – bookstore sales?
- Should publishers sell to non-bookstore markets instead of bookstores?
- Can fiction be sold to non-bookstore markets, or are these only for non-fiction?
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 Brian Jud |
| Brian Jud is a partner in Premium Book Company, selling books on a commission-only basis to buyers in non-bookstore markets. He also conducts the series of Masters of Book Marketing™ seminars and Book Marketing Monthly™ teleseminars. Brian is the author of the series of printed booklets with Proven Tips for Publishing Success. He is editor of the Book Marketing Matters special-sales newsletter, and creator of the Special-Sales Profit Center. He is the host of the television show, The Book Authority and author and narrator of the media training video, You’re On The Air. |
 How To Make Real Money Selling Books |
| Irene Watson and Victor R. Volkman spoke with fantasy genres author Victoria Strauss about her research and reports on businesses that defraud writers. Victoria is an active member of the Science Fiction and Fantasy Writers of America, Victoria is Vice-Chair of the Committee on Writing Scams, and co-founder, with Ann Crispin, of Writer Beware, a publishing industry watchdog group that provides information and warnings about the many scams and schemes that threaten writers. She maintains the popular Writer Beware website). She received the Service to SFWA Award in 2009 for her work with Writer Beware. Among the topics we ranged:
Alerts for Writers (misinformation, urban legends, bogus rumors)
Contests and Awards
Copyright
Electronic Publishing
Independent Editors and Manuscript Assessment Services
Literary Agents
Print-on-Demand Self-Publishing Services
Small Presses
Vanity and Subsidy Publishers
Vanity Anthologies
Writers’ Services
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 Victoria Strauss |
| Victoria Strauss is the author of seven fantasy novels for adults and young adults, including the Stone books (The Arm of the Stone and The Garden of the Stone) and the Way of Arata books (The Burning Land and The Awakened City). She has written hundreds of book reviews for magazines and ezines, including SF Site, and her articles on writing have appeared in Writer’s Digest and elsewhere. In 2006, she served as a judge for the World Fantasy Awards |
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| Irene Watson and Victor R. Volkman spoke with author, entrepreneur, and marketing guru Alan E. Smith on how to line up and successfully execute media interviews on AM, FM, Satellite, and BlogTalk Radio stations. Alan is the author of How To UnBreak Your Health. Since the first edition of his book was published in late 2007 he’s been interviewed on more than 70 radio programs. He’s been on AM, FM, Internet and even satellite radio shows talking about his book about complementary and alternative medicine. Topics covered:
Why should authors use radio to promote their book?
Is one type of radio (AM, FM, Internet) better than another for generating book sales and visibility?
How do you find a radio show that might want to have you on?
How do you get on a radio show?
What’s the best way to prepare for a radio interview?
What do you do during an interview?
Is there anything you suggest doing after an interview?
How do you capitalize on an interview after it’s over?
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We’ve even had Alan Guest Host a couple of Authors Access shows and I highly highly recommend you listen to our roundtable episode called “Podcasting For Authors” which has all the resources you need to start your very own podcast. Since his college education was in broadcast journalism he chose to make radio his primary marketing tool for his book, also because it was free.
Resources mentioned in this episode
Francine Silverman
Alex Carroll
Talkers magazine
Radio-TV Interview Report (RTIR)
Help-A-Reporter Out (HARO)
Reporter Connection
PitchRate
Book Marketing Network
UnBreak Your Health(TM) offers proven healing techniques from the most modern innovations to ancient healing therapies. With 339 new and updated listings in 150 different categories this is the most complete book ever published on complementary and alternative therapies (no diets or supplements). This updated edition again focuses on therapies, systems and devices in the field of complementary, alternative and integrative medicine. Many topics also have accompanying podcast interviews with leaders and innovators in the field
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Victor R. Volkman and Tyler R. Tichelaar spoke with best-selling author, award winning publisher, and entrepreneur Valerie Coleman about secrets of making a great book festival event. In 2010, Coleman joined forces with LaTonya Branham and Charlotte Brown to launch the Dayton Book Expo. The first event drew over fifty authors from across the nation and almost five hundred book lovers. We ranged over a wide variety of aspects of exhibition planning and execution including:
- What was the catalyst for creating the Dayton Book Expo (DBE)?
- Where did the authors come from
- What elements are essential for a successful book fair?
- How did you recruit the volunteers?
- What unique things did you do for the DBE authors?
- What things did you do for the DBE book lovers?
- how far in advance do you have to plan an expo?
- what should the well-prepared author bring with them
- How did you divvy the work load?
- How did you market the event?
- When is the next DBE?
- Are you doing anything differently for the 2011 event?
- How can authors, book lovers and sponsors learn more about this event?
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 Valerie Coleman |
| Valerie Coleman is on a mission to be a voice for self-published authors. She has coached thousands of aspiring authors through the publishing process and conducts workshops that provide step-by-step instructions on prepping, printing and pricing literary works. She founded the Pen to Paper Literary Symposium in 2004. This annual conference draws participants from Washington to Florida. Past presenters include national best-selling authors Dan Poynter, Lynnette Khalfani-Cox, Vickie Stringer, Parry “EbonySatin” Brown and Kendra Norman-Bellamy. In 2005, Coleman co-founded Write On! Workshop which is geared towards the novice writer |
 Dayton Book Expo |
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