Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Jason Boog – The First Word on the Book Publishing Industry

On July 26th, 2012 Tyler R. Tichelaar and Victor R. Volkman spoke with media guru and blogger Jason Boog about current trends in the rapidly changing publishing industry. Jason Boog is the editor of Mediabistro’s publishing blog, GalleyCat. His first book, … Continue reading

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[Ep #159] Sheila Ruth – Everything You Wanted to Know About Book Expo America (BEA)

On July 12th, 2012 Susan Violante and Victor R. Volkman spoke with publisher Sheila Ruth about how to navigate the Book Expo America (BEA) successfully. Sheila Ruth founded Imaginator Press in 2003 and has been addicted to publishing ever since. Imaginator Press … Continue reading

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Robert J. Hughes – Platforms and the Digital Revolution

On July 21st, 2012 Tyler R. Tichelaar and Victor R. Volkman spoke with journalist and bestselling author Robert J. Hughes about creating your platform and energizing it with social media.Robert J. Hughes is a writer living between New York and Paris. … Continue reading

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Victor R. Volkman – Maximizing eBook Sales on all Platforms: Kindle, Nook, Kobo, iBook, and library wholesalers

On May 17th, 2012 Tyler R. Tichelaar and Susan Violante spoke with editor, publisher, and entrepreneur Victor R. Volkmanabout how to get maximum revenue from your eBook platforms.  Victor has made getting total market coverage in ebooks, the fastest growing … Continue reading

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Cyrus Webb – How to Prepare for an Internet Radio Interview

On May 3rd, 2012 Victor R. Volkman and Tyler R. Tichelaar spoke with veteran radio host and media maven Cyrus Webb, President of Conversations Media Group.  Cyrus been active in the arts for over a decade and has used his passion … Continue reading

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