|Irene Watson and Victor R. Volkman spoke with entrepreneur, publishing, and marketing guru Dan Poynter about a wide variety of related topics. Poynter’s Self-Publishing Manual: How to Write, Print and Sell Your Own Book has had more than 15 editions and is the most often referenced book on the subject by far. Dan has produced more than 76 books and revisions so far, of which some have been translated into Spanish, Japanese, Russian, British-English and German. Here’s just a few of the things we talked about:
- eBooks and the future of publishing
- Importance of a good book title
- Pre-pub reviews — do they still matter?
- Marketing on a budget
- Self-publishing without the “Vanity” tax
- Proofing and editing
- Basics of good book cover design
|Dan Poynter literally fell into publishing. He spent eight years researching a labor of love. Realizing no publisher would be interested in a technical treatise on the parachute, he went directly to a printer and “self- published.” The orders poured in and he suddenly found he was a publisher himself.
In 1973, he became interested in a new aviation sport, couldn’t find a book on the subject so he sat down and wrote one. After four months of writing and intense research that took him from coast to coast, he delivered the manuscript to the printer. One of his books Hang Gliding has sold over 130,000 copies — a “best seller”!
Dan Poynter's Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book