|On July 7th, 2010 Irene Watson and Victor R. Volkman spoke with book marketing and publicity specialists James V. O’Connor and Linda O’Connor about how to develop a marketing campaign tailored to your personal skills and your book’s target market. O’Connor Communications, Inc is a public relations firm that has specialized in book publicity since 2000 when Jim and his wife won three national awards for the successful promotion of his first book, “CUSS CONTROL, The Complete Book on How to Curb Your Cursing.” O’Connor Communications gets people into the news through radio and TV interviews, newspaper and magazine article placement, blog, social media and internet marketing, and media campaigns. In our wide-ranging discussion we covered the following points in detail:
- Why do you need to promote your book and yourself?
- Why every book is promotable
- When and how to get started
- Giving traditional media what they want
- Mass mailings and target marketing
- Social media and Internet Marketing
- What a publicist can do for you
Jim and Linda O'Connor
|Jim’s first-hand experience includes appearances on more than 312 TV programs (including Oprah), interviews on more than 750 radio stations, and features in over 400 newspapers and magazines. Jim and Lynda represent 23 authors, organizing national and regional book campaigns, book tours, media interviews, speaking engagements, and press materials. Authors Lynda has represented describe her as knowledgeable, professional, tireless, tenacious, creative, enthusiastic and dedicated. She works closely with her clients and makes sure they get the attention that they deserve.
Together they have spoken in Richmond, VA at the James River Writers Conference, Clarksville, TN at the Clarksville Writers Conference, and Chicago at the Lawyers for Creative Arts book conference. 2010 will take them to Seeley Lake, MT to the Northwest Outdoor Writers Association Book Conference, The San Francisco Writers Conference, the University of Wisconsin Writers Conference where they will share their knowledge on how to get into the news