Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Kim McDougall – Creating Sizzling Book Video Trailers

Posted on June 4, 2010 by Victor Volkman

On June 3rd, 2010 Irene Watson and Victor R. Volkman spoke with artist, author, and book video director/producer Kim McDougall of Blazing Trailers.  Kim has produced more than 100 book video trailers and hosts more than a thousand of them … Continue reading →

Posted in Book Video Trailers, Marketing | 4 Comments

Jonathan Maxwell – Arranging Public Appearances

Posted on May 7, 2010 by Victor Volkman

On May 6th 2010, Tyler R. Tichelaar and Victor R. Volkman spoke with successful nonfiction author and speaker Jonathan Maxwell. He is the author of Murderous Intellectuals: German Elites and the Nazi SS (2009). Jonathan has tirelessly promoted his books … Continue reading →

Posted in Bookstores, Nonfiction, Speaking | Leave a comment

Successfully Sell Your Books at Conferences, Craft Shows, and Fairs

Posted on March 8, 2010 by Victor Volkman

On March 4th, 2010 Irene Watson moderated a roundtable with Tyler R. Tichelaar and Victor R. Volkman on how to successfully sell your books at conferences, craft shows, and regional, seasonal, and special interest fairs.   Tyler specializes in working regional craft … Continue reading →

Posted in Events, Tyler Tichelaar, Victor Volkman | Leave a comment

Jamie Saloff – Six Rules That Will Kickstart Your Book Website into Full Gear

Posted on February 6, 2010 by Victor Volkman

On Feb 4th 2010 Irene Watson and Victor R. Volkman spoke with web media and book publicist expert Jamie Saloff on common pitfalls of author/book websites and simple, easy, and inexpensive ways to get more conversions from your web hits into book … Continue reading →

Posted in Websites | 2 Comments

Dana Lynn Smith – Twitter, Tweeting, and Re-tweeting: Twitter Book Marketing

Posted on January 23, 2010 by Victor Volkman

On January 22nd, 2010 Irene Watson and Victor R. Volkman spoke with book marketing guru Dana Lynn Smith about exploiting the potential of Twitter for marketing your books. Dana Lynn Smith, owner of Texana Publishing Consultants, LLC, has 15 years … Continue reading →

Posted in Blogging, Websites | Leave a comment