Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Podcasting for Authors – Roundtable with Alan E. Smith

Posted on January 9, 2010 by Victor Volkman

On January 8th, 2010, we convened a roundtable discussion on Podcasting for Authors with Victor R. Volkman, Irene Watson, and Alan E. Smith. Each of the principals invited has been recording and distributing podcasts for several years through Authors Airwaves, … Continue reading →

Posted in Alan E. Smith, Irene Watson, Podcasting, Speaking, Victor Volkman | 1 Comment

Paul Krupin – Press Releases that Get Results

Posted on November 20, 2009 by Victor Volkman

On November 19th, 2009 Victor R. Volkman and Irene Watson interviewed media release guru Paul Krupin about whether Press Releases are still revelant to marketing your books in 2009. Krupin is the author of numerous books about publicity, search engines, and … Continue reading →

Posted in Guests, Marketing, New Releases | Leave a comment

Technorati.com: What EVERY blogger must do

Posted on September 12, 2009 by Victor Volkman

www.Technorati.com is the authoritative source of information on Blogs, think of it as the Yahoo or Google of the blog world.  Yes, it’s that important.  Everyone with a blog should sign up for a free Technorati account and “claim” their … Continue reading →

Posted in Blogging, Marketing | Leave a comment

Deborah Reynolds – Creating Great Impressions

Posted on September 4, 2009 by Victor Volkman

On September 3rd, 2009 Irene Watson and Victor R. Volkman spoke with image consultant and business coach Deborah Reynolds. She is the author of Getting You Noticed Known and Remembered: Building Your Business Image From the Inside Out, which will … Continue reading →

Posted in Events, Guests, Marketing, Speaking | Leave a comment

Irene Watson – Target Marketing for NonFiction Writers: Why Some People Won’t Read Your Book

Posted on August 29, 2009 by Victor Volkman

On August 28th, 2009, Alan E. Smith, author of the award-winning “UnBreak Your Health: The Complete Guide to Complementary and Alternative Medicine” spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene … Continue reading →

Posted in Alan E. Smith, Book Development, Guests, Irene Watson, Marketing, Nonfiction, Personas | Leave a comment