Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Irene Watson – Target Marketing for Fiction Writers: Why Some People Won’t Read Your Book

Posted on August 21, 2009 by Victor Volkman

On August 20th, 2009, Tyler R. Tichelaar and Victor R. Volkman spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process. Irene is the owner of Reader Views, a full-service … Continue reading →

Posted in Book Development, Fiction, Guests, Historical Books, Irene Watson, Personas, Tyler Tichelaar | Leave a comment

Tweed Scott – Turn Your Book into a Speaking Career & Sell Your Book at the Back of the Room

Posted on June 26, 2009 by Victor Volkman

On June 21st, 2009  Irene Watson and Victor R. Volkman spoke with professional speaker, humorist, and author Tweed Scott about how to profitably combine speaking and sales events. Tweed is an award winning speaker and the author of the 3-time … Continue reading →

Posted in Guests, Marketing, Regional Books, Speaking | Leave a comment

Irene Watson – Targeting Your Website Marketing to Personas

Posted on May 15, 2009 by Victor Volkman

On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since … Continue reading →

Posted in Guests, Irene Watson, Marketing, Personas, Regional Books, Tyler Tichelaar | Leave a comment

Michelle Howe – Turn Web Browsers into Book Buyers

Posted on May 8, 2009 by Victor Volkman

On April 22nd, 2009 Victor R. Volkman and Tyler Tichelaar spoke with author and marketing guru Michelle Howe. A former university professor, Michelle consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. … Continue reading →

Posted in Guests, Marketing, Websites | Leave a comment

Lissa Warren – Get your book on the store’s front table

Posted on April 18, 2009 by Victor Volkman

On April 8th, 2009 Irene Watson and Victor R. Volkman spoke with author and publishing expert Lissa Warren on how to get your book into the sweet spot on those tables in the front of the bookstore. Lissa Warren has … Continue reading →

Posted in Bookstores, Guests, Marketing | Leave a comment