Michelle Howe – Turn Web Browsers into Book Buyers

Posted by Victor Volkman on May 8, 2009 Leave a comment (0) Go to comments

On April 22nd, 2009 Victor R. Volkman and Tyler Tichelaar spoke with author and marketing guru Michelle Howe. A former university professor, Michelle consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. Michelle clarified key points in our thinking including:

How website writing is different than offline (“brochure”) writing
How and why websites fail to gather leads, the importance of capture
How to make an impact in the first four seconds, before people click away and go elsewhere
Creating valuable content that keeps people coming back and builds rapport
New technologies for managing the conversation with your customers automatically

Michelle Howe, MBA, owner of Internet Word Magic, is an expert in search engine optimized copywriting for websites and the author of the award winning book, Turn Browsers into Buyers: Secrets for Turning an Internet Profit.

She consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. Her E-Mail Productivity System training is a customized training program that covers the issues of business writing, e-mail etiquette, e-mail security and the liabilities of e-mail.