Michelle Howe – Turn Web Browsers into Book Buyers

• How website writing is different than offline (“brochure”) writing
• How and why websites fail to gather leads, the importance of capture
• How to make an impact in the first four seconds, before people click away and go elsewhere
• Creating valuable content that keeps people coming back and builds rapport
• New technologies for managing the conversation with your customers automatically

She consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. Her E-Mail Productivity System training is a customized training program that covers the issues of business writing, e-mail etiquette, e-mail security and the liabilities of e-mail.