Category Archives: Marketing - Page 16

Patrick Snow – Book Covers That Sell Books

On October 12th, 2007 Victor R. Volkman and Irene Watson spoke with Patrick Snow, bestselling author and book coach. Patrick is author of Creating Your Own Destiny: How to Get Exactly What You Want Out of Life which has sold over 125,000 copies since its first printing in July of 2001. He spoke with us about the crucial elements of cover design and what turns consumers on (or off) when looking at your book. We also talked about realistic amounts to spend on cover design and your role in promoting the book after its printed. Patrick also touched on effective generation of the title and subtitle and how important they are to your platform. He generously shared many real-life examples of books that he has helped shepherd into production.
For more than 20 years, he has studied the field of personal growth and development. Patrick’s “DESTINY” message has been recognized in major newspapers such as The New York Times, Denver Post, and the Chicago Sun Times. His book and photo were also featured on the cover story in the December 5, 2002, issue of USA Today. His message has also been featured on hundreds of radio stations throughout North America and Europe. Patrick has also been a TV guest on Seattle’s popular Northwest Afternoon.

Patrick has been in business-to-business and high-tech corporate sales for more than 15 years. During this time, he has been tracking layoffs and worker discontent. As a Business-Ownership Advocate, Patrick’s mission is to help others overcome their fears by turning their career distress into personal success, through business ownership.

Originally from Michigan, Patrick graduated from the University of Montana in 1991, and now lives in Seattle with his wife and children.

Listen to the PodCast! Click here for RSS feed!

PupuPlayer PRO

Sign up for our Email Newsletter

Deltina Hay – Using Social Media to Promote Your Book

On September 27th, 2007 Victor R. Volkman and Irene Watson spoke with social media developer and expert Deltina Hay. She is the owner of Dalton Publishing, an up-and-coming literary press out of Austin, Texas. Deltina shared with us the new elements that make up Web 2.0 and how to use them: RSS feeds, blog aggregators, Wikis, and social media press rooms just to name a few. We also talked about which technology is most appropriate to your target audience and the strengths and weaknesses of major social media sites, including book/author themed sites such as Shelfari and Book Movement
Deltina Hay has also been programming and doing Web development in one form or another for over 25 years. Her love of publishing and media, coupled with her passion for open source programming led her naturally to Web 2.0 and social media consulting. She is the founder of SocialMediaPower.com, a social media and Web 2.0 consulting firm, specializing in helping authors and small publishers succeed in the new, “live” Web.

Listen to the PodCast! Click here for RSS feed!

PupuPlayer PRO

Sign up for our Email Newsletter

Sylvia Hubbard – Romancing the Book: writing and marketing the Romance Genre

On Thursday, September 6th, 2007 Victor R. Volkman and Tyler Tichelaar spoke with Syvia Hubbard. She has independently published 4 paperback books and over 10 e-books. Her foundation genre has always been romance, but she has ventured into suspense, erotic, mystery, paranormal and inter-racial. Sylvia shared with us essential aspects of the romance genre, marketing techniques for romance writers, and how to build a following of readers outside the bookstore. Sylvia Hubbard
Always urban and contemporary styled, her writing is enjoyed all over the world by all nationalities. In the upcoming year, she will be featured in several anthologies & will be publishing another paperback and 4 more e-books. She has a degree in Marketing/Management and minored in journalism, broadcasting (Specs Howard), drama, html programming, teaching assistant, customer service specialist, and commercial art.

Listen to the PodCast! Click here for RSS feed!

PupuPlayer PRO

Sign up for our Email Newsletter

Susan Harrow: Get a 6-Figure Advance – Before You Write Your Book

 On Thursday, August 9th, 2007 Irene Watson and Victor R. Volkman spoke with Susan Harrow, CEO of PRSecrets.com. She is a media trainer and marketing consultant and author of the books, Sell Yourself without Selling Your Soul, “The Ultimate Guide to Getting Booked on Oprah” “Get Into O Magazine” and Get a 6 Figure Book Advance. We talked with her about how you can get a 6 figure book advance like more than 10 of her clients and can become a best-selling author too! She also shared solid tips on how to get yourself an agent, how to develop an irresistible platform, and strategies to create an auction so your book sells to the highest bidder. Susan Harrow
Susan’s clients include Fortune 500 companies, entrepreneurial ventures, and best-selling authors including, iVillage, PlanetRx,  The Yellow Pages (SBC), Bill Graham Presents, Gillette/ , the North Face, Random House, Doubleday, Celestial Arts, Addison-Wesley, and many others.

She has media coached people who have appeared on top national radio and TV talk shows, and publications.

Susan has written for The San Francisco Examiner, Advertising Age, Bride’s, Complete Woman, The San Francisco Business Times, Bay Area Business Woman, Writer’s Digest, , and Sharing Ideas.

She has been profiled in Salon Magazine, the San Francisco Chronicle, USA Today online, and Investor’s Business Daily.

Through keynotes, seminars and individual and corporate coaching she trains clients to define and control their public image, handle any type of media interview, and create irresistible story ideas for producers, editors and news directors.

6-figures!

Listen to the PodCast!   Click here for RSS feed!    

  PupuPlayer PRO

Sign up for our Email Newsletter