Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Robert D. Reed – Writing and Publishing Nonfiction

Posted on December 14, 2007 by Victor Volkman

On Thursday, December 13th, 2007 Irene Watson and Victor R. Volkman spoke with author and publishing veteran Robert D. Reed about how to be successful in writing and publishing non-fiction works. Bob is the publisher of nearly 1,800 books and co-author … Continue reading →

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Maryglenn McCombs – Why Should You Hire a Publicist?

Posted on December 7, 2007 by Victor Volkman

On Thursday, December 6th, 2007 Irene Watson and Victor R. Volkman spoke with publicist and former publisher Maryglenn McCombs. A veteran of the book publishing industry for over 15 years, Maryglenn has been involved in the publication of several hundred books … Continue reading →

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Carolyn Howard-Johnson – Frugal Book Promotion

Posted on November 17, 2007 by Victor Volkman

On November 15th, 2007 Irene Watson and Victor R. Volkman spoke with award-winning author Carolyn Howard-Johnson, creative force behind the HowToDoItFrugally Series of Books for writers. She has just released second book in the series, The Frugal Editor: Put Your Best … Continue reading →

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Patrick Snow – Book Covers That Sell Books

Posted on October 12, 2007 by Victor Volkman

On October 12th, 2007 Victor R. Volkman and Irene Watson spoke with Patrick Snow, bestselling author and book coach. Patrick is author of Creating Your Own Destiny: How to Get Exactly What You Want Out of Life which has sold … Continue reading →

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Deltina Hay – Using Social Media to Promote Your Book

Posted on September 28, 2007 by Victor Volkman

On September 27th, 2007 Victor R. Volkman and Irene Watson spoke with social media developer and expert Deltina Hay. She is the owner of Dalton Publishing, an up-and-coming literary press out of Austin, Texas. Deltina shared with us the new … Continue reading →