Carolyn Howard-Johnson – Frugal Book Promotion

On November 15th, 2007 Irene Watson and Victor R. Volkman spoke with award-winning author Carolyn Howard-Johnson, creative force behind the HowToDoItFrugally Series of Books for writers. She has just released  second book in the series, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Carolyn shared her best tips and strategies for low-cost/zero-cost marketing campaigns and also talked about what NOT to do to market your books.  She also talks about the value of editing and how it directly controls how your proposals, books, and marketing are peceived in the marketplace.
Carolyn Howard-Johnson’s first novel, This Is the Place, won eight awards. Her book of creative nonfiction, Harkening: A Collection of Stories Remembered, won three. An instructor for UCLA Extension’s world-renown Writers’ Program, her book The Frugal Book Promoter: How to Do What Your Publisher Won’t was named USA Book News’ “Best Professional Book 2004,” and was given the Irwin Award. Her second book in the How To Do It Frugally series is The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her chapbook of poetry Tracings, was named to the Compulsive Reader’s Ten Best Reads list and was given the Military Writers’ Society of America’s Silver Award of Excellence. She is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics Committee awarded her wo
rk promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of 14 “San Gabriel Valley women who make life happen.”

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