Category Archives: Marketing - Page 17

Paul McNeese – Leveraging Your Book as a Brand Building Opportunity

Posted by Victor Volkman on March 9, 2007 2 comments

On Thursday, March 8th, 2007 at 8:00PM, Irene Watson spoke with Paul McNeese, founder of Optimum Performance Associates, a consulting group that has been specializing in author and writer coaching, book editing, and book packaging for non-bookstore markets since 1994. Paul educated us on the nature of branding and how it applies to both authors and books. step-by-step how to build your brand, and the timeline by which you can measure results and success.

Paul has been a writer for more than 35 years and quite involved in the publishing industry as well. In 2002, he developed OPA Publishing, a publisher and packager of non-fiction e-books and “Print-on-Demand” hard-copy volumes of nonfiction for self-publishing authors and entrepreneurs. About two years ago, he expanded into fiction and now has over 60 titles in print. The company specializes in assisting both first-time and seasoned authors to self-publish and market their work. OPA Publishing also works with authors whose work has been published but has gone “out of print” for any number of reasons.

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Shel Horowitz – Breaking Out of the Bookstore

Posted by Victor Volkman on January 31, 2007 No comments

On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com. He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use bookstore appearances to leverage publicity. Shel also talked about how authors can get paid to market their own books and how even small, self-published authors can garner publicity.

Shel Horowitz is the author of seven books, his two most recent: Grassroots Marketing for Authors and Publishers and Principled Profit: Marketing That Puts People First. He is a copywriter and marketing/publishing consultant specializing in ethical, affordable, and effective approaches. Mr. Horowitz is also the founder of the international Business Ethics Pledge

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Dr. Bette Daoust – Putting Together a Book Marketing Plan

Posted by Victor Volkman on January 4, 2007 No comments

Dr. Bette Daoust Join us on Internet Voices Radio on Thursday, Jan. 11th, 2007 at 8PM EDT as we speak with author and marketing expert Dr. Bette Dauost of www.blueprintbooks.com . Several years ago, Dr. Daoust decided that she should keep track of all the things she was doing in order to have people know about her and her products. She decided to put into the mix her integrity, honesty, and drive to be successful. Continuing in this vein, she used her writing skills from the publication of over 150 books, articles, white papers, and training guides to create a new series of books that will help others ac
hieve business success. The Blueprints for Success Business Series was born.

Bette has an eclectic background in education, technology, and enterprise administration. She has worked with such companies as Peet’s Coffee & Tea, Accenture, Avaya, and many others. Her Ph.D. is in Business Management from Northcentral University located in Prescott Arizona. She is also a former President of the Fort Langley Chamber of Commerce, the past president of the Rotary Club of Langley Sunrise, past president of VISTA, current District Historian for Rotary District 5170, and part of the Board of Directors for other professional associations. Dr. Daoust’s true love is in sharing information with others and helping any business achieve a greater success.

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John Kremer – Secrets of Successful Book Marketing

Posted by Victor Volkman on January 3, 2007 No comments

Join us on Internet Voices Radio on Thursday, Jan. 4th, 2007 at 8PM EDT as we speak with author and self-publisher John Kremer of www.bookmarket.com . John Kremer is an acknowledged expert on book publishing and marketing. Besides being the owner of a publishing company (Open Horizons in Taos, New Mexico), he has been the editor of the Book Marketing Update newsletter for over 20 years. John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (5th Edition), The Complete Direct
Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit, Book Publishing Reports on CD-Rom, and The Kremer 100 Program.