Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Michelle Dunn – Creating a Buzz Around Your Book

Posted on May 18, 2007 by Victor Volkman

On Thursday, May 17th, 2007 at 8:00PM Irene and Victor spoke with Michelle Dunn, an author of an award winning book who is also a consultant that has a contagious passion for her work. Her new Mosquito Marketing series is … Continue reading →

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Ken MacLean – Internet marketing, eBooks, and videos

Posted on May 6, 2007 by Victor Volkman

On Thursday, May 3rd at 8PM EDT, Irene and Victor spoke with Kenneth MacLean from The Big Picture press. He is the author of six books including The Vibrational Universe: Harnessing the Power of Thought to Consciously Create Your Life. … Continue reading →

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Stanley Greenfield – Book Promotion Tactics and Foreign Rights

Posted on April 20, 2007 by Victor Volkman

On Thursday, April 19th, 2007 at 8:00PM EDT we spoke with Stanley Greenfield, president of Dial-A-Book, an enterprise which distributes more than 115,000 book excerpts to online bookstores and public library catalogs. Stanley spoke to us about how a self-published author or … Continue reading →

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Kate Siegel Bandos – Creating A Media Kit That Works

Posted on April 6, 2007 by Victor Volkman

On Thursday, April 5th, 2007 at 8PM EDT we spoke with Kate Siegel Bandos. Kate presented us with all the essential details of what should and shouldn’t go into a press kit, how to customize a press kit for your audience, … Continue reading →

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Derek Armstrong – How to Get Reviews with the Big Five

Posted on March 16, 2007 by Victor Volkman

On Thursday, March 8th, 2007 at 8:00PM, Irene Watson and Victor Volkman spoke with bestselling novelist and publisher Derek Armstrong of Kunati Books Inc, an international publisher of controversial, provocative and bold titles. He is also the author of THE … Continue reading →