Category Archives: Marketing

Marketing is probably the one thing that authors hate the most (except perhaps possibly accounting). However, it is crucial that you take the reins early and often in order to make the world know about your book. With more than 200,000 new titles released in the USA yearly, you HAVE to have a strategy to rise above the noise and confusion. And yes, it’s a DAILY task!

Paul McNeese – Leveraging Your Book as a Brand Building Opportunity

Posted on March 9, 2007 by Victor Volkman

On Thursday, March 8th, 2007 at 8:00PM, Irene Watson spoke with Paul McNeese, founder of  Optimum Performance Associates, a consulting group that has been specializing in author and writer coaching, book editing, and book packaging for non-bookstore markets since 1994. … Continue reading →

Posted in Branding, Guests, Marketing | 2 Comments

Shel Horowitz – Breaking Out of the Bookstore

Posted on January 31, 2007 by Victor Volkman

On Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com.  He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use … Continue reading →

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Dr. Bette Daoust – Putting Together a Book Marketing Plan

Posted on January 4, 2007 by Victor Volkman

Join us on Internet Voices Radio on Thursday, Jan. 11th, 2007 at 8PM EDT as we speak with author and marketing expert Dr. Bette Dauost of www.blueprintbooks.com.  Several years ago, Dr. Daoust decided that she should keep track of all the things … Continue reading →

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John Kremer – Secrets of Successful Book Marketing

Posted on January 3, 2007 by Victor Volkman

Join us on Internet Voices Radio on Thursday, Jan. 4th, 2007 at 8PM EDT as we speak with author and self-publisher John Kremer of www.bookmarket.com.  John Kremer is an acknowledged expert on book publishing and marketing. Besides being the owner of a publishing … Continue reading →

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