On December 22nd, 2012 Tyler R. Tichelaar and Victor R. Volkman spoke withDeltina Hay, author of The Bootstrapper’s Guide to the Mobile Web and The Social Media Survival Guide, is a web developer, publisher, and small business owner. She is the founder of Plumb Web Solutions, helping small businesses and publishers with website creation; search and social media optimization; and content marketing. Deltina informed us on several points of interest including
How is the mobile web different than the regular Internet?
Why do I need a mobile version of my website?
Mobile apps are all the rage, but do I need one?
I hear some people are offering their books as mobile apps. How can I do that?
What should I do differently when marketing to smartphone users?
What are QR codes, and how can I leverage them to sell my books?
How can I leverage location-based services like foursquare and Google places?
What should I know about the future of mobile marketing – such as augmented reality and NFC chips
How do I choose platforms: Android or iOS (iPad/iPhone)
Social media marketing is the 800 pound gorilla in the room nowadays. The trend is so widespread that it is one of the most popular ways to market a business or profession on the internet besides using Google to be findable.
Of all social media platforms, Facebook is the most used. With over 1 billion users as of September 12, 2012, businesses, professionals, and every day folks are riding the wave with no end in sight.
Interestingly, Google recognizes the significance of this trend and they count the importance of social media platforms when ranking websites for search engine optimization. In layman’s terms that simply means if you’re popular on Facebook, Twitter, YouTube, etc., Google will know it and will reward your website with higher ranking if you correctly set up linking between your site and the social platforms.
Lastly, businesses and professionals are urged to create a marketing funnel using social media platforms and search engine marketing. Combined, it is powerful marketing.
We regret to inform everyone of the passing of Irene Watson from this earth. As you may know, she was instrumental in launching the show. I would not ever have even started the show without her infectious enthusiasm for the project. We just uneventfully passed our 6th anniversary of recording the first show. For now, we will record one final show this year on Dec. 20th 2012 with Deltina Hay.
Irene Watson’s Memorial: A Celebration of Life
WHEN: Saturday November 17, 2012 at 1:00 pm
WHERE: Unity Church of the Hills,
9905 Anderson Mill Rd.
Austin TX 78750
A reception will follow the service. The family has requested that in lieu of flowers, donations be made to Unity Church of the Hills.
On October 18th, 2012, Susan Violante and Victor R. Volkman spoke with children’s author, book coach, and reviewer Virginia S. Grenier. She is the founder & owner of Stories for Children Publishing, LLC, award-winning editor-in-chief of Stories for Children Magazine. In a wide-ranging discussion, we covered many key areas including
What is required for a character to be believable?
What is key in making a book part of a series?
What tips can children’s authors use to relate to their readers?
Are there topics not suitable for children’s or young adult books?
Is there a set guideline in children’s writing to be successful?
V.S. Grenier is managing editor for the Brand Buzz Network and chief editor for Halo Publishing, Int, and also, the host of the blog talk radio shows on The World of Ink Network: Stories for Children, The Writing Mama, What is Success and Families Matter. A California girl at heart and former fashion buyer, Grenier lives in Southern Utah with her supportive husband, their three children and the family’s miniature schnauzer Taz
Creating a Local Historical Book: Fiction and Non-Fiction Genres
Due to the overwhelming popularity of the podcast Creating A Local Historical Book, which has become our most popular download in 2012, we were compelled to release an eBook and printed book transcript of this show.