Irene Watson – Creating Your Marketing Platform

Posted by on September 3, 2011 No comments
On September 1, 2011 Tyler R. Tichelaar and Victor R. Volkman spoke with author and marketing guru Irene Watsonon how authors can generate their marketing platform with a minimum of effort. Irene Watson is the Managing Editor of Reader Views, where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books. She spoke with us and addressed the following points:

  • What is an author platform?
  • Why does an author need a platform?
  • What’s the first thing to do to create a platform? (Define Audience)
  • What is the next step after I define my audience?
  • Basics of the platform (Brand, Reputation, Connections)
  • What is the foundation of a platform?
  • 7 steps in creating an author platform.

Irene Watson

Irene Watson
Among the many destinations Irene Watson runs includes ReaderViews, First Chapter Plus, Inside Scoop Live, and Review The book Dot Com. Her team produces press releases, media interviews, and book videos just to name a few.
Irene is also author of The Sitting Swing: Finding Wisdom to Know the Difference , co-author of Rewriting Life Scripts: Transformational Recovery for Families of Addicts, and co-author of Authors Access: 36 Secrets for Authors and Publishers.

The Sitting Swing: Finding Wisdom to Know the Difference

The Sitting Swing: Finding Wisdom to Know the Difference
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Paul McNeese – Differentiating Your Book From Run-of-the-Mill Genres

Posted by on August 21, 2011 No comments
 On August 19th, 2011 Irene Watson and Victor R. Volkman spoke with publishing and marketing guru Paul McNeese. Paul spent 27 years writing for radio, TV, newspapers, magazines and in corporate America before retiring to create his own organization. Paul’s new company, OPA Author Services, helps both first-time authors and seasoned professionals to self-publish their materials—in other words, to become their own publishers. In this session of Authors Access, Paul McNeese is with us to offer some thoughts – and perhaps a little advice – on a vital aspect of “branding” for writers and authors

Paul McNeese

Paul McNeese
In 2008 Paul McNeese re-focused his work and began guiding authors only through the development and production of books and E-books — and then turning his clients over to a consortium of trusted experts he gathered over the years specifically to handle marketing, promotion, publicity and distribution. Even though he limits his personal work to operations that end with the printing or electronic publication of a book, Paul knows that the marketing plan is a vital component of the consultant/client relationship and essential to the success of both books and authors, so he keeps up with all of the new approaches to book marketing and starts every new project by building a plan with each client that will make the transformation from concept to cash register a seamless one.

OPA Author Services

OPA Author Services
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Joel Friedlander – Going Past Traditional Publishing & Self-Publishing Instead

Posted by on August 7, 2011 No comments
 On August 3rd, 2011 Irene Watson and Victor R. Volkman spoke with book designer, blogger and publisher Joel Friedlander, proprietor of Marin Bookworks in San Rafael, California. Joel is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and came to share his wisdom from decades of involvement at every level of book production.He has owned businesses in graphic arts, design and book publishing. He was Production Director of Aperture Books, where he produced award-winning photography books. He founded Renaissance Press in northern California, a private publisher of hand-typeset and hand printed books. As the owner of Globe Press Books in Yorktown Heights, New York, he published books of memoirs and east-west spirituality.

Joel Friedlander

Joel Friedlander
 A self-published author himself, he now helps authors who decide to publish navigate the often confusing world of self-publishing. He is known for his carefully produced books, beautiful typography, and an ethical and personal approach to his work and his clients. His blog has become a popular gathering spot for authors, publishers and designers. You can find out more and read over 500 articles on book design, publishing, ebooks, book marketing and the life of the indie author by visiting his blog at www.theBookDesigner.com

A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish

A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish
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Tom Cornett – Writing Humor and Satire

Posted by on July 23, 2011 No comments
On July 21, 2011 Irene Watson and Victor R. Volkman spoke with humorist and songwriter Tom Cornett. He is a Midwestern writer who has collaborated with country singers in Nashville as well as writing and co-writing novelty (comedy) songs and parodies.  Tom is a student of the observational school of comedy and enjoys putting a twist on reality.  He releases his comedy music under the pseudonym “Twisted Tom“.  He spoke with us on a variety of humor writing points including:

  • Basics of comedy songwriting
  • Observing human nature as the source of the absurd
  • The importance of collaboration
  • Humor vs. satire
  • Parodies
  • Point-of-view in comedy
  • Handling rejection effectively

Tom Cornett

Tom Cornett
 Tom also writes a blog in addition to his music sites on ReverbNation and MySpace
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