Spring/Summer 2009 Podcast Show Lineup

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16-Mar-09	Victor R. Volkman Irene Watson	Marketing Roundtable	TBA
08-Apr-09	Lissa Warren	How to get your book on the store’s front table	TBA
22-Apr-09	Michelle Howe	Turn browsers into book buyers	TBA
May 7	Edna Washington	What Every Publisher Must Know About Accounting	TBA
May 21	Pete Masterson	Everything You Wanted to Know About Subsidy Publishing But Were Afraid to Ask	TBA
June 4	Carolyn Howard-Johnson	The First Great Impression: Book Proposals	TBA
June 18	Tweed Scott	Turn Your Book into a Speaking Career & Sell Your Book at the Back of the Room	TBA
July	Dan Oja	Digital Publishing: Beyond the Printed Page
July 23	Cheryl Pickett	Unlimited Publishing Possibilities	TBA
August 6	Patricka Vaugh	How to Write Your Own Story	TBA
August 20	Irene Watson	Target Marketing to Personas: Why Some People Won’t Read Your Book	TBA

Victor R. Volkman – Lighting a fire with eBooks on Amazon Kindle 2

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On March 4th, 2009 Irene Watson interviewed publisher, author, and editor Victor R. Volkman about the Amazon Kindle eBook reader platform and how to publish on it. Victor is the President of Loving Healing Press Inc. and its newest imprint Modern History Press. In this wide ranging discussion, we cover key points including: What is the Amazon Kindle? How many Kindles are out there? How many books are really available on the Kindle? Can self-publishers and small presses really compete on the Kindle platform? What kind of conversions issues are there for people doing the work? What’s New with the Kindle 2 product “refresh”? What is the big deal about the new text-to-speech feature that reads books to you? How much are Kindle books and how much do I make as the author or publisher?

Victor R. Volkman began his writing career in the late 1980s writing for computer programming journals such as “Windows Developer’s Journal,” and many other print publications that have been obsoleted since the web was born. He authored two computer programming books in the mid-1990s before finding out that writing for Fortune 500 companies was not terribly profitable. In 2003, he formed Loving Healing Press out of a community project in the Self-Expression and Leadership Program at Landmark Education. Since then, LHP has gone on to publish dozens of cutting-edge books that promote its mission of “redefining what is possible for healing mind and spirit.” As such, he has produced a series of books on Traumatic Incident Reduction as well as empowering other authors in a wide range of helping areas including trauma recovery, self-esteem, physical disabilities, personal growth, and much more. He produces regular podcasts for “ Authors Access,” and the “Unbreak Your Health” show. In 2007, LHP spun off a new imprint Modern History Press dedicated to empowering authors to speak about surviving conflict and seeking identity in modern times. When not publishing, he enjoys spending time with his wife Marian K. Volkman, a formidable author in her own right.

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Carol Hoenig – Planning for Successful Book Events

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On Feburary 19th, 2009 Alan E. Smith (author of UnBreak Your Health) and Tyler Tichelaar (author of the Marquette Trilogy) spoke with Carol Hoenig, fiction writer and book event expert, about how to plan a successful book sales event.  Carol is the expert behind the new book The Author’s Guide to Planning Book Events and shared generously from her hard-won experiences.Rarely do authors think about book events until they have found a publisher. However, part of being able to snag a publisher is knowing your market. Most authors immediately think they should do events in bookstores, but they ae not always the best place to do an event. Every writer who wants to have a successful book has to start first with good writing and a marketing plan. It doesn’t matter if you’ve been traditionally published or gone the r oute of self-publishing, the author must take a hands-on approach in marketing their book.

Carol Hoenig is a fulltime freelance writer and publishing consultant. Her novel, WITHOUT GRACE, has been given several awards, including the Silver Medal for Book of the Year 2005 by ForeWord Magazine and given First Place for Fiction by the DIY Book Festival. Her book THE AUTHOR’S GUIDE TO PLANNING BOOK EVENTS was named finalist by USA Book and Reader Views and given the Gold medal by ForeWord Magazine for Book of the Year in the category of writing. Carol’s essays, articles, book reviews and short stories appear in a wide number of publications. Carol blogs for The Huffington Post covering politics, culture, the publishing industry and the writing life.

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Clay Campbell – Twelve Steps to a Better Website

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On February 5TH, 2009 Irene Watson and Tyler Tichelaar spoke with Clay Campbell, an expert on business website design. He “helps small business owners make more money and have more fun.”  He is the author of two books  Get Big Results from Your Small Ad Budget and 12 Steps to a Better Website. Clay shared with us key concepts for success including how to choose a domain name, planning content, budgeting, naming the pages/sections of your site, design issues, customer relationships, ranking, maintenance, promotion, Search Engine Optimization (SEO), and site submission.

In his autobiography, Guitars Bars and A Prodigal Son, Clay talks about living the life of a hobo. As a 16 year old he took a trip “off to see the world.” He hitchhiked to California from his daddy’s farm in the Ozark Mountains of Missouri. He slept under bridges, hopped a rides on boxcars, “sang for his supper’ many times and “almost froze to death” in the Rocky Mountains.Clay began a career in advertising in 1983 in phone book advertising sales. In 1989 he started his own small shopper/coupon paper called the Ad Sheet in Paducah Kentucky. After five years and great success he sold it. In November 2000, he began a career in radio with Bristol Broadcasting which lead him to meeting The Wizard of Ads himself; Roy H. Williams.Clay found most small business owners were unsatisfied with the results of their advertising investment. They wanted and needed more bang for their marketing buck. Finding a need and filling it; Clay became a wordsmith and a professional writer of creative ad campaigns. Lynda Goldman – Turn that Book into a Course or Workshop! Leave a reply On January 22nd, 2009, Irene Watson spoke with Lynda Goldman on how to turn a non-fiction book into a course or workshop. Lynda shared key answers with us including benefits of turning a course into a book, how/where to sell the course, other revenue streams, what does it take to create the course and how much will it cost me? Lynda Goldman is the author of 31 books, including textbooks and business books for major publishers such as Prentice Hall, Houghton-Mifflin, and Oxford University Press. As well, she ghostwrites books for busy industry leaders, and is currently ghostwriting three different business books. She also has 15 years of experience in creating training programs and seminars on business topics such as selling skills, business etiquette, cross-cultural communication, and leadership. Along with these courses, she has created more than 75 instructor’s manuals and participant workbooks. Listen to the PodCast! Sign up for our Email Newsletter