|16-Mar-09||Victor R. Volkman
|08-Apr-09||Lissa Warren||How to get your book on the store’s front table||TBA|
|22-Apr-09||Michelle Howe||Turn browsers into book buyers||TBA|
|May 7||Edna Washington||What Every Publisher Must Know About Accounting||TBA|
|May 21||Pete Masterson||Everything You Wanted to Know About Subsidy Publishing But Were Afraid to Ask||TBA|
|June 4||Carolyn Howard-Johnson||The First Great Impression: Book Proposals||TBA|
|June 18||Tweed Scott||Turn Your Book into a Speaking Career & Sell Your Book at the Back of the Room||TBA|
|July||Dan Oja||Digital Publishing: Beyond the Printed Page|
|July 23||Cheryl Pickett||Unlimited Publishing Possibilities||TBA|
|August 6||Patricka Vaugh||How to Write Your Own Story||TBA|
|August 20||Irene Watson||Target Marketing to Personas: Why Some People Won’t Read Your Book||TBA|
|On March 4th, 2009 Irene Watson interviewed publisher, author, and editor Victor R. Volkman about the Amazon Kindle eBook reader platform and how to publish on it. Victor is the President of Loving Healing Press Inc. and its newest imprint Modern History Press. In this wide ranging discussion, we cover key points including:
|Victor R. Volkman began his writing career in the late 1980s writing for computer programming journals such as “Windows Developer’s Journal,” and many other print publications that have been obsoleted since the web was born. He authored two computer programming books in the mid-1990s before finding out that writing for Fortune 500 companies was not terribly profitable. In 2003, he formed Loving Healing Press out of a community project in the Self-Expression and Leadership Program at Landmark Education. Since then, LHP has gone on to publish dozens of cutting-edge books that promote its mission of “redefining what is possible for healing mind and spirit.” As such, he has produced a series of books on Traumatic Incident Reduction as well as empowering other authors in a wide range of helping areas including trauma recovery, self-esteem, physical disabilities, personal growth, and much more. He produces regular podcasts for “
Authors Access,” and the “Unbreak Your Health” show. In 2007, LHP spun off a new imprint Modern History Press dedicated to empowering authors to speak about surviving conflict and seeking identity in modern times. When not publishing, he enjoys spending time with his wife Marian K. Volkman, a formidable author in her own right.
|On Feburary 19th, 2009 Alan E. Smith (author of UnBreak Your Health) and Tyler Tichelaar (author of the Marquette Trilogy) spoke with Carol Hoenig, fiction writer and book event expert, about how to plan a successful book sales event. Carol is the expert behind the new book The Author’s Guide to Planning Book Events and shared generously from her hard-won experiences.Rarely do authors think about book events until they have found a publisher. However, part of being able to snag a publisher is knowing your market. Most authors immediately think they should do events in bookstores, but they ae not always the best place to do an event. Every writer who wants to have a successful book has to start first with good writing and a marketing plan. It doesn’t matter if you’ve been traditionally published or gone the r
oute of self-publishing, the author must take a hands-on approach in marketing their book.
|Carol Hoenig is a fulltime freelance writer and publishing consultant. Her
novel, WITHOUT GRACE, has been given several awards, including the Silver Medal for Book of the Year 2005 by ForeWord Magazine and given First Place for
Fiction by the DIY Book Festival. Her book THE AUTHOR’S GUIDE TO PLANNING BOOK EVENTS was named finalist by USA Book and Reader Views and given the Gold medal by ForeWord Magazine for Book of the Year in the category of writing. Carol’s essays, articles, book reviews and short stories appear in a wide number of publications. Carol blogs for The Huffington Post covering politics, culture, the publishing industry and the writing life.
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|On February 5TH, 2009 Irene Watson and Tyler Tichelaar spoke with Clay Campbell, an expert on business website design. He “helps small business owners make more money and have more fun.” He is the author of two books Get Big Results from Your Small Ad Budget and 12 Steps to a Better Website. Clay shared with us key concepts for success including how to choose a domain name, planning content, budgeting, naming the pages/sections of your site, design issues, customer relationships, ranking, maintenance, promotion, Search Engine Optimization (SEO), and site submission.|
|In his autobiography, Guitars Bars and A Prodigal Son, Clay talks about living the life of a hobo. As a 16 year old he took a trip “off to see the world.” He hitchhiked to California from his daddy’s farm in the Ozark Mountains of Missouri. He slept under bridges, hopped a rides on boxcars, “sang for his supper’ many times and “almost froze to death” in the Rocky Mountains.Clay began a career in advertising in 1983 in phone book advertising sales. In 1989 he started his own small shopper/coupon paper called the Ad Sheet in Paducah Kentucky. After five years and great success he sold it. In November 2000, he began a career in radio with Bristol Broadcasting which lead him to meeting The Wizard of Ads himself; Roy H. Williams.Clay found most small business owners were unsatisfied with the results of their advertising investment. They wanted and needed more bang for their marketing buck. Finding a need and filling it; Clay became a wordsmith and a professional writer of creative ad campaigns.
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