Carolyn Scarborough – The Book Whisperer

Posted on May 21, 2011 by Victor Volkman
On May 19th, 2011 Susan Violante and Alan E. Smith spoke with writing coach Carolyn Scarborough on the “Book Whisperer” — what one is and why you need one! Carolyn is a writing coach, who works with people to turn their “whispering” to write into a reality.  Her most recent book is Backyard Pearls: Cultivating Wisdom and Joy in Everyday Life. She is an award-winning magazine writer, editor and newspaper columnist and has published more than 500 articles in magazines around the world.  We touched on many aspects of the writing process, including

  • What is writer’s block and how can we dissolve it?
  • How do we stay motivated to write?
  • Why do we tend to get so sidetracked with distractions instead of writing?
  • How do we get in touch with our “writer’ voice.”
  • What can we do to make writing easier and more joyful?

Carolyn Scarborough

Carolyn Scarborough - The Book Whisperer
Carolyn Scarborough’s passion is inspiring people to tap into their inner wisdom, then share their message with the world through books, blogs or articles. She coaches people privately, as well in telecourse and live retreat formats. In addition, she serves as Program Director for the Austin chapter of the International Coach Federation, and is a member of the Writers League of Texas, Story Circle Network and The Association for Women in Communications. For more information, go to www.backyardpearls.com

Backyard Pearls: Cultivating Wisdom and Joy in Everyday Life

Backyard Pearls: Cultivating Wisdom and Joy in Everyday Life
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Posted in Book Development, Coaching, Writing | 2 Comments

Kate Harper – How to Publish and Sell Articles for the Amazon Kindle e-Reader

Posted on May 7, 2011 by Victor Volkman
Irene Watson and Tyler R. Tichelaar spoke with e-book author and product designer Kate Harper about how to re-purpose existing articles and even blog posts as Amazon Kindle e-books. Kate is inspired by the current blending of arts with technology. A former adult education teacher, Kate Harper has a special skill of knowing how to assist the creative, non-tech person, deal with new and fast changing technologies that affect their careers, such as how to format books for e-reading devices like the Amazon Kindle. We covered a range of e-book production details including: 

  • How e-book publishing world has changed (and how selling on Amazon is like having a free marketing department).
  • How anyone can publish on Amazon quickly and easily (there’s no excuse anymore for not finishing that book!)
  • Why publishing articles are better than publishing books
  • The advantages of selling an article on Amazon, rather than selling it to a magazine or newspaper.
  • Rules of thumb for formatting and selling articles for the Kindle (and how it is different than a book)
  • Watch out for the fear mongers who say you need to pay experts (and how can do this for free)
  • Other places to publish and sell your e-article (since you retain full rights to your work)
  • Why this is the best time in history to make a living being by being a writer (and how I accidentally started selling an article on Amazon)

Kate Harper

Kate Harper
Kate has published several ebooks and her most recent one is “How to Publish and Sell Your Article on the Kindle” which explains how to prepare and sell articles in the ebook marketplace so they can be read on multiple devices.  Kate lives in Berkeley, California and works as indie designer for several manufacturing companies who produce gifts, stationery and housewares. She has licensed over 700 designs throughout her career and specializes in mixing words with art to create humorous and playful pieces. Samples of her work can be seen at www.kateharperdesigns.com

How to Publish and Sell Your Article on the Kindle
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Posted in eBooks, Kindle, Self-Publishing | Tagged , , | 3 Comments

Brian Jud – Selling Outside the Bookstore to Increase Your Profits

Posted on April 24, 2011 by Victor Volkman
On April 21, 2011 Susan Violante and Alan E. Smith spoke with author, entrepreneur, and marketing guru Brian Jud.  He is the author of How to Make Real Money Selling Books and Beyond the Bookstore describing new ways to sell more books profitably to special-sales buyers. Susan Violante is an Assistant Editor at Reader Views and Alan E. Smith is host of the popular Unbreak Your Health podcast series.  Our hosts and guest covered a variety of topics related to breaking out of the bookstore and employing non-traditional sales areans to tap enormous potential markets:

  • What is the definition of special sales?
  • What are examples of non-traditional sales?
  • What are the benefits of selling to these segments?
  • How big is the market for non – bookstore sales?
  • Should publishers sell to non-bookstore markets instead of bookstores?
  • Can fiction be sold to non-bookstore markets, or are these only for non-fiction?

Brian Jud

Brian Jud
Brian Jud is a partner in Premium Book Company, selling books on a commission-only basis to buyers in non-bookstore markets. He also conducts the series of Masters of Book Marketing™ seminars and Book Marketing Monthly™ teleseminars. Brian is the author of the series of printed booklets with Proven Tips for Publishing Success. He is editor of the Book Marketing Matters special-sales newsletter, and creator of the Special-Sales Profit Center. He is the host of the television show, The Book Authority and author and narrator of the media training video, You’re On The Air.

How To Make Real Money Selling Books

How To Make Real Money Selling Books
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Brent Sampson – Dispelling the Myths of Subsidy Presses

Posted on April 2, 2011 by Victor Volkman
Irene Watson and Victor R. Volkman spoke with Brent Sampson., president and CEO of OutskirtsPress.com, on subsidy press, vanity press, and what authors can expect from them. Brent is an Ernst & Young Entrepreneur of the Year semi-finalist. Through Outskirts Press, Brent has helped thousands of authors successfully publish thousands of books. He speaks nationwide on the topics of writing, publishing, and marketing. You can follow Brent on his blog Our discussion ranged over a variety of topics including:

  • A question of semantics – “subsidy” vs “vanity”
  • What is the difference between a “subsidy press” and a “vanity press” and a “self-publishing company?”
  • Different types of “self-publishing” (DIY vs full service)
  • Why does the stigma of self-publishing continue?

Brent Sampson, CEO of Outskirts Press

Brent Sampson, CEO of Outskirts Press
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Stephen E. Gillen – Book Titles and Trademarks: Know Your Rights

Posted on March 6, 2011 by Victor Volkman
Irene Watson and Tyler R. Tichelaar spoke with publishing expert and lawyer Stephen E. Gillen about book titles, trademarks, and your rights as an author. Steve is an attorney with 30 years of experience in publishing, media, and copyright matters. He has been in private practice for 15 years, currently as a partner with 140-year-old intellectual property boutique firm, Wood, Herron & Evans in Cincinnati. We covered a broad spectrum of rights issues including:

  • Is the title of your book protected by the copyrights in the book.
  • What does the copyright in a book cover?
  • Is there no protection for your book title?
  • How and when can a title be protected?
  • What are the advantages of trademark protection and registration?
  • Is there a downside to the intersection of trademark law and book titles ?

Stephen E. Gillen

Stephen E. Gillen
Steve represents book and magazine publishers, media companies, corporations, authors and creatives across the country. Prior to establishing his private practice, Steve spent 17 years in the educational publishing business with South-Western Publishing Company, now a division of Cengage Learning. While with South-Western, Steve worked as a copy editor, editor, executive editor, and for the last 8 of his years there as corporate secretary and vice president of legal affairs. You can contact Stephen through Wood, Herron & Evans.
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Posted in Copyright and Trademark | Tagged , , | Leave a comment