Tyler R. Tichelaar – Getting Successful Book Reviews

The following episode of Author’s Access was recorded live at the 7th Motown Writers Conference in Detroit Michigan.  Tyler R. Tichelaar spoke about how to be successful at getting book reviews.
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Jim Bouchard – Promoting Your Book by Being a Media Personality

On November 4th, 2010 Alan E. Smith and Tyler R. Tichelaar spoke with author, blackbelt, and media access guru Jim Bouchard, about how to develop yourself into a successful personality sought by the media. Jim Bouchard has spoken to numerous companies and organizations including the CEO Club of Boston,  the University of New England, , the Association for Consulting Expertise, , and the Boy Scouts of America, to name but a few. He appears regularly on radio, TV and in person sharing his message of excellence, discipline, focus and opportunity. He spoke on a wide range of aspects including:

  • What does it mean to Think Like a Black Belt?]
  • What are some of the key characteristics of Black Belt Mindset?
  • Why is Black Belt Mindset so important in today’s world?
  • How do you apply Black Belt Mindset to business or personal life?
  • What exactly is success? Can anyone become successful?
  • Is this just another “positive thinking” philosophy or “secret?”
  • What’s wrong with positive thinking?
  • Do you need to be a martial artist to Think Like a Black Belt?

Jim Bouchard

Jim Bouchard

Martial arts transformed Jim Bouchard’s self-perception from that of drug abuser, college drop-out and failure to success as a professional martial artist and Black Belt. Today Jim tours nationally to teach his Black Belt Mindset philosophy. His second book, Think Like a Black Belt was released in May, 2010. This first book is Dynamic Components of Personal Power.

Think Like a Black Belt

Think Like a Black Belt

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Julie Ann Stricklin – Things You Need to Know Before You Hire a Graphic Artist

On October 20 Irene Watson and Brad Grochowski spoke with Julie Ann Stricklin about what every author must know before buying and/or commissioning artwork. Julie is an author, independent Illustrator, graphic designer, and fine artist working in the field since 1985. She constantly alternates her passion for design work, illustration and fine art. These passions have created a body of work that includes the illustration of six children’s books. We spoke with her about several key concepts of collaborating with an illustrator:

  • What do I need to know about a potential artist?
  • What is Work for hire?
  • What are traditional media versus computer-generated media?
  • What do I need to know about deadlines?
  • How do I negotiate payment and delivery?
  • What should I not ask the artist to do?
  • What do I need to know about royalty free images and clip art vs. a commissioned work?

Julie Ann Stricklin

Julie Ann Stricklin

Each book Julie Ann Stricklin has worked on has it’s own individual illustrative style.  Her books include: The Mysterious Missing Pixie Pond and Down Turtle Trail. Julie’s graphic pieces have been chosen as well as published in hard cover art books, that showcase American designers use of new and unique exploration in visual inventiveness. Julie’s client list for fine art is as eclectic as her styles, ranging from corporate banks, business accounts, publishers, pro athletes, and actors and well as local and international commissions.

The Mysterious Missing Pixie Pond

The Mysterious Missing Pixie Pond

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Tom Wanek – Currencies that Buy Credibility for Your Book

On October 7th, 2010 Irene Watson and Alan E. Smith spoke with marketing guru Tom Wanek about the six essential ingredients (or “currencies”) to successful marketing Tom Wanek. His book, Currencies That Buy Credibility, teaches the foundation that every smart marketer needs to know in order to craft a believable marketing message.  Tom shares his views on marketing and advertising on his blog, MarketingBeyondAdvertising.com.  In a wide-ranging discussion, we talked about

  • What is the book’s primary argument? Why is it important now?
  • Can money categorically buy credibility like buying ad space?
  • What was the inspiration behind Currencies That Buy Credibility?
  • How can fiction and non-fiction authors exploit these currencies?
  • Any surprising applications of your currencies?
  • What are the most commonly credibility investments in business today?
  • What are the key factors that will help marketers cut through the social media clutter and communicate with credibility

Tom Wanek

Tom Wanek

Tom Wanek is busy worldwide speaker and marketing consultant.  Businesses as far away as Australia fly Tom in to fix their marketing and hire him to speak. Tom spent eight years growing his successful retail-clothing store. Dealing with his fair share of growing pains, skinned knees and all. Just like you.. This episode was edited by Victor R. Volkman.

Currencies That Buy Credibility

Currencies That Buy Credibility

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In the future, everyone will be on Amazon but it’s an expensive hoax

Here’s the blog link about this scam from The Washington Post.

There is a “loophole” in the LSI system that allows volume publishers (who publish more than 10 books
a year) to become certified and have setup costs waived. So literally they do cost nothing to print other
than the annual maintenance fee (which I seem to remember is about $12/year). With luck the fees will
bankrupt “Books LLC” because most of their books have fortunately never sold one copy (at least on
Amazon).

I want the hour back that I wasted researching this mess.