Clay Campbell – Twelve Steps to a Better Website

On February 5TH, 2009 Irene Watson and Tyler Tichelaar spoke with Clay Campbell, an expert on business website design. He “helps small business owners make more money and have more fun.”  He is the author of two books  Get Big Results from Your Small Ad Budget and 12 Steps to a Better Website. Clay shared with us key concepts for success including how to choose a domain name, planning content, budgeting, naming the pages/sections of your site, design issues, customer relationships, ranking, maintenance, promotion, Search Engine Optimization (SEO), and site submission.
In his autobiography, Guitars Bars and A Prodigal Son, Clay talks about living the life of a hobo. As a 16 year old he took a trip “off to see the world.” He hitchhiked to California from his daddy’s farm in the Ozark Mountains of Missouri. He slept under bridges, hopped a rides on boxcars, “sang for his supper’ many times and “almost froze to death” in the Rocky Mountains.Clay began a career in advertising in 1983 in phone book advertising sales. In 1989 he started his own small shopper/coupon paper called the Ad Sheet in Paducah Kentucky. After five years and great success he sold it. In November 2000, he began a career in radio with Bristol Broadcasting which lead him to meeting The Wizard of Ads himself; Roy H. Williams.Clay found most small business owners were unsatisfied with the results of their advertising investment. They wanted and needed more bang for their marketing buck. Finding a need and filling it; Clay became a wordsmith and a professional writer of creative ad campaigns.

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