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Author Archives: Victor Volkman
Irene Watson – Targeting Your Website Marketing to Personas
On May 14th, 2009 Victor R. Volkman and Tyler Tichelaar spoke with Internet marketing entrepreneur Irene Watson on how to effectively engage the persona (or archetype) of the visitors to your website. She has been effective in online marketing since … Continue reading
Posted in Guests, Irene Watson, Marketing, Personas, Regional Books, Tyler Tichelaar
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Edna Washington – What Every Author Must Know About Accounting
On May 8, 2009 Victor R. Volkman and Tyler R. Tichelaar spoke with computer training and accounting expert Edna Washington of Washington Consultants, LLC. We previously recorded Edna at the 2008 Motown Writer’s Conference but response was so great that … Continue reading
Michelle Howe – Turn Web Browsers into Book Buyers
On April 22nd, 2009 Victor R. Volkman and Tyler Tichelaar spoke with author and marketing guru Michelle Howe. A former university professor, Michelle consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. … Continue reading
Posted in Guests, Marketing, Websites
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Lissa Warren – Get your book on the store’s front table
On April 8th, 2009 Irene Watson and Victor R. Volkman spoke with author and publishing expert Lissa Warren on how to get your book into the sweet spot on those tables in the front of the bookstore. Lissa Warren has … Continue reading
Posted in Bookstores, Guests, Marketing
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Francine Silverman – Talk Radio Wants You!
Imagine being able to sit down with a coffee and discuss with hundreds of radio hosts what their shows are about and what kind of guests they’d like to book. You can do just that with Francine Silverman’s new book … Continue reading
Posted in Authors Resources, Marketing
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