Author Archives: Victor Volkman

About Victor Volkman

Author of "Beyond Trauma: Conversations on Traumatic Incident Reduction" and six other books.

Shel Horowitz – Green Marketing: Reaching the Environmentally Aware Customers

On July 22nd, 2010 Irene Watson and Victor R. Volkman spoke with Shel Horowitz, author, marketing consultant and copywriter who works with authors and publishers. A veteran of the 1977 Seabrook occupation, his first book, written when he was only … Continue reading

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Jim and Linda O’Connor – Developing Comprehensive Campaigns to Sell Your Books

On July 7th, 2010 Irene Watson and Victor R. Volkman spoke with book marketing and publicity specialists James V. O’Connor and Linda O’Connor about how to develop a marketing campaign tailored to your personal skills and your book’s target market. … Continue reading

Posted in Marketing, Publicists | 1 Comment

Roundtable – Choosing the Right Book Contest

In this special Roundtable episode, Irene Watson and Victor R. Volkman discuss book contests and how to make the most of your marketing dollars. Irene Watson is the managing editor of Reader Views, a book review and author publicity service … Continue reading

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Kim McDougall – Creating Sizzling Book Video Trailers

On June 3rd, 2010 Irene Watson and Victor R. Volkman spoke with artist, author, and book video director/producer Kim McDougall of Blazing Trailers.  Kim has produced more than 100 book video trailers and hosts more than a thousand of them … Continue reading

Posted in Book Video Trailers, Marketing | 4 Comments

Katharine Sands – Making the Perfect Pitch: How to Catch a Literary Agent’s Eye

On May 20th, 2010 Tyler R. Tichelaar and Victor R. Volkman spoke with Manhattan literary agent Katharine Sands of the Sarah Jane Freymann Literary Agency. She helped educate us on the basics of good “pitchcraft”, including What is pitching? Why … Continue reading

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