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Author Archives: Victor Volkman
Shel Horowitz – Green Marketing: Reaching the Environmentally Aware Customers
On July 22nd, 2010 Irene Watson and Victor R. Volkman spoke with Shel Horowitz, author, marketing consultant and copywriter who works with authors and publishers. A veteran of the 1977 Seabrook occupation, his first book, written when he was only … Continue reading
Posted in Events, Marketing, Shel Horowitz
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Jim and Linda O’Connor – Developing Comprehensive Campaigns to Sell Your Books
On July 7th, 2010 Irene Watson and Victor R. Volkman spoke with book marketing and publicity specialists James V. O’Connor and Linda O’Connor about how to develop a marketing campaign tailored to your personal skills and your book’s target market. … Continue reading
Posted in Marketing, Publicists
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Roundtable – Choosing the Right Book Contest
In this special Roundtable episode, Irene Watson and Victor R. Volkman discuss book contests and how to make the most of your marketing dollars. Irene Watson is the managing editor of Reader Views, a book review and author publicity service … Continue reading
Posted in Book Contests, Irene Watson, Victor Volkman
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Kim McDougall – Creating Sizzling Book Video Trailers
On June 3rd, 2010 Irene Watson and Victor R. Volkman spoke with artist, author, and book video director/producer Kim McDougall of Blazing Trailers. Kim has produced more than 100 book video trailers and hosts more than a thousand of them … Continue reading
Posted in Book Video Trailers, Marketing
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Katharine Sands – Making the Perfect Pitch: How to Catch a Literary Agent’s Eye
On May 20th, 2010 Tyler R. Tichelaar and Victor R. Volkman spoke with Manhattan literary agent Katharine Sands of the Sarah Jane Freymann Literary Agency. She helped educate us on the basics of good “pitchcraft”, including What is pitching? Why … Continue reading
Posted in Agents, Getting Published
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