Kate Harper – Getting Into the Greeting Card Market

On October 15th, 2009 Irene Watson and Victor R. Volkman spoke with greeting card and gift industry maven Kate Harper.┬áKate Harper started her line of humorous greeting card from a hobby of making greeting cards for friends as gifts. Over the next 15 years, Kate’s turned her hobby into a business, manufacturing and shipping cards to over 2,000 stores, including Barnes & Noble, Whole Foods Markets and the Papyrus chain. She informed us on key areas of getting started as a writer or self-publisher of greeting cards, including:

  • Card terends:┬áresearch, seasonal cards, occasional cards, and publishers
  • What subject areas and categories to focus on, how to stay organized
  • Test marketing your cards and card verse.
  • Seven most common mistake card writers will make
  • Why competition in the card business is vastly over-estimated
Kate Harper
Two years ago, she transitioned out of manufacturing and into licensing, where she now designs cards for Recycled Paper Greetings (a subsidiary of American Greetings Corporation) and gift items for seven other companies. Kate Harper's blog
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