2007 Show Schedule

Posted on February 2, 2007 by Victor Volkman

Current Show Lineup

The new Show Lineup is now fully scheduled through April 2007  Irene and Victor invite you to join them each week as they explore the myriad issues involved in planning the production of your first book.  If you would like to post a question in advance for any of the guest speakers, please contact us at info@authorsaccess.com  Authors Access is where authors get published and published authors get successful.

Date Guest Topic Summary and Info Download
Podcast
04-Jan-07 John Kremer Secrets of Successful Book Marketing
11-Jan-07 Bette Daoust Putting Together a Book Marketing Plan
18-Jan-07 Michele DeFilippo Getting the Perfect Cover for Your Book
25-Jan-07 Lila Guzman Successful Writing in the Children’s Market
01-Feb-07 Shel Horowitz Breaking Out Of the Bookstore  TBA
08-Feb-07 Margaret M. Lenois Choosing the Right Title For Your Book  TBA
15-Feb-07 Joyce Scott How to Overcome Political Games in Publishing  TBA
22-Feb-07 Brent Sampson Navigating the Amazon Sales Rankings  TBA
01-Mar-07 Bob Gussin Independent Publishers in Today’s World  TBA
08-Mar-07 Paul McNeese Leveraging Your Book as a Brand Building Opportunity  TBA
15-Mar-07 Derek Armstrong How to Get Reviews with the Big Five  TBA
22-Mar-07 Tyler Tichelaar Regional Writing Tips & Techniques  TBA
29-Mar-07 Jane Saylor Kickstart Your Memoir

Join us every Thursday night from 8PM to 9PM Eastern Daylight Time (EDT) 

Edit this page

Posted in Guests | Leave a comment

Shel Horowitz – Breaking Out of the Bookstore

Posted on January 31, 2007 by Victor Volkman

Shel HorowitzOn Thursday, February 1st, 2007 at 8PM EDT we spoke with award-winning marketing expert Shel Horowitz of principledprofit.com.  He shared with us problems and solutions for working with bookstores, when to try non-bookstore markets, understanding competition, and how to use bookstore appearances to leverage publicity.  Shel also talked about how authors can get paid to market their own books and how even small, self-published authors can garner publicity.

Shel Horowitz is the author of seven books, his two most recent: Grassroots Marketing for Authors and Publishers and Principled Profit: Marketing That Puts People First. He is a copywriter and marketing/publishing consultant specializing in ethical, affordable, and effective approaches.  Mr. Horowitz is also the founder of the international Business Ethics Pledge

Listen to the PodCast!

Posted in Bookstores, Marketing, Shel Horowitz | Leave a comment

Lila Guzman, PhD – Successful Writing in the Children’s Market

Posted on January 25, 2007 by Victor Volkman

Lila GuzmanOn Thursday, January 25th, 2007 at 8PM EDT we spoke with award-winning children’s book author Lila Guzman of lilaguzman.com.  She shared with us valuable tips and techniques on how to break into this popular market including: the ideal length of a book, managing the vocabulary, plot tips and twists, marketing ideas, appropriate subject matter and genres,  and historical books (a particular area of her own success).

Lila Guzman is a former language instructor who earned her PhD in Spanish literature from the University of Kentucky.  She has gone on to teach at the US Navy’s Defense Language Institute to train other teachers there.  She has collaborated with her husband, Rick Guzman, to create a groundbreaking series of historical novels for children.  It all stems from Rick’s discovery that the Spanish were involved in the American Revolution as early as 1776 but their contribution is often overlooked in history books.  And so the award-winning Lorenzo Series of books was born!

Listen to the PodCast!

Posted in Childrens Books, Guests, Historical Books | Leave a comment

Michele DeFilippo – Getting the Perfect Book Cover for Your Book

Posted on January 18, 2007 by Victor Volkman

On Thursday, January 18th, 2007 at 8PM EDT we spoke with Michele DeFilippo of 1106 Design.  She shared with us key information about how to get the perfect book cover for your book including: finding a cover designer, key elements of the proposal, how much to pay for your layouts, and what do you need to provide for the designer to satisfy your needs.

Michele DeFilippo owns 1106 Design, an award-winning, one-stop shop for writing, editing, eye-catching cover design and beautifully designed and typeset interiors that make a book stand out from the crowd. 1106 Design offers careful proofreading, fast turnaround, and top-notch customer service with a smile to publishers large and small. As a member of the Arizona Book Publishing Association, Michele has actively shared her knowledge and experience with many first-time publishers, explaining the difference between choices that can help, or hurt, book sales.

Listen to the PodCast!

Posted in Book Design | Leave a comment

Change of Internet Station Coming in February 2007!

Posted on January 18, 2007 by Victor Volkman

Dear Listeners,

Effective today we are no longer working with Internet Voices Radio.  Podcasts will continue as usual and we will announce shortly a new station devoted to writing and authors that we are proud to join AuthorsView.com.  We hope that this new change will bring you better quality audio and easier “live” listening (for those of you who can sign on Thursday nights).

 Thanks and please bear with us as we make renovations….  Questions or comments to info@authorsaccess.com

Posted in Uncategorized | Leave a comment