Carol Denbow – What’s Killing Your Publishing Career?

Posted on October 15, 2008 by Victor Volkman
On October 9th, 2008, Irene Watson and Tyler Tichelaar spoke with book industry expert Carol Denbow.  She educated on the intense competition in the book industry, book writing as a business, how to construct a book plan, researching and choosing the right publishing option, and marketing your book with creative sales avenues.
Carol Denbow is the author of three books including, “A Book Inside: How to Write, Publish, and Sell Your Story” released in Fall 2008. She is the founder of Plain & Simple books, LLC, has been interviewed numerous times on radio and television, and is the editor of nine Websites, including a very popular Web site amongst writers A Book Inside Blog

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Posted in Book Development, Getting Published, Marketing, Tyler Tichelaar | Leave a comment

Tyler Tichelaar – What Can an Author/Publishers Association do for You?

Posted on September 24, 2008 by Victor Volkman
On Thursday, September 18th, 2008 Irene Watson and Victor R. Volkman spoke with Tyler Tichelaar, author, entrepreneur, and current president of the Upper Peninsula Publishers and Authors Assocation. Tyler R. Tichelaar holds a Ph.D. in Literature from Western Michigan University, and Bachelor and Master’s Degrees from Northern Michigan University. He has lectured on writing and literature at Clemson University, the University of Wisconsin, and the University of London as well as at several conferences across the country.  Tyler spoke to us about key aspects of author/publisher associations including:  how does an association get started, what are the differences between regional and national associations, what do people get out of being a member, how can a regional association leverage media and publicity opportunities, how to get involved, and how to host special events/conferences.
Tyler is a regular guest host of Authors Access Internet Radio and Associate Editor at Reader Views. He is the author of the regionally bestselling Marquette Trilogy, a family saga covering seven generations between 1849-1999 and centering on the pioneers who settled Upper Michigan. The trilogy consists of the novels: “Iron Pioneers,” “The Queen City,” and “Superior Heritage.” He also recently published his fourth novel, “Narrow Lives.”

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Posted in Publishers Resources, Self-Publishing, Tyler Tichelaar | Leave a comment

Alice B. Acheson – Publicity for Pennies

Posted on September 5, 2008 by Victor Volkman
On September 4th, 2008 Tyler Tichelaar and Victor R. Volkman  spoke with publicist and industry veteran Alice B. Acheson about marketing on the cheap. Alice has been an independent marketing and publishing specialist working with large and small publishers since 1981.
Alice answered some tough questions including, Is there really any publicity that costs pennies? How do I get started with publicity plans? What are some publicity ideas that truly cost nothing? How can I find organizations interested in hearing me speak? What about awards, postcards, bookmarks, tradeshows, and mailings?		 Alice B. Acheson
Alice has worked as both editor and publicist, negotiating book contracts, and selling subsidiary rights. Four recipients of her publicity prowess have appeared simultaneously on the The New York Times bestseller list.She is particularly proud of her efforts for OLD TURTLE by Doug Wood, the author’s first book from a publisher who had never published a children’s book and never nationally marketed any of their books. It won the American Booksellers Association Book of the Year and sold 800,000 copies prior to its sale to Scholastic. For her efforts Alice was given the Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity.

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Posted in Marketing, Nonfiction, Self-Publishing, Tyler Tichelaar | 1 Comment

Yvonne Perry – How to Become A Freelance Writer

Posted on August 31, 2008 by Victor Volkman
On August 21st, 2008, Irene Watson and Victor R. Volkman spoke with Yvonne Perry of Writers In The Sky about the subject of freelance writing and how to get started in this rewarding field. She and her team provide ghostwriting and editing companies and individuals. With her wide variety of writing experience that includes résumé writing, personal and professional bios, high-quality press releases and articles, as well as business documents such as case studies. Yvonne shared with us many insights as an entrepreneur and owner of a small
business that does a variety of freelance writing assignments.  Specifically, how to get started as a freelancer, the most common challenges you will face, typical misconceptions about the process, writing successful query letters, and how to be a ghost writer.		 Yvonne Perry
Yvonne is also the author of eleven children’s eBooks, a humorous book titled Email Episodes, which is about mid-life crisis, a paperback book titled More Than Meets the Eye: True Stories about Death, Dying and Afterlife, which provides comfort to those who are grieving the loss of a loved one; and Right to Recover Winning the Political and Religious Wars over Stem Cell Research in America.She is the host of the Writers in the Sky Podcast a weekly show about the craft and business of writing in which she interviews guest authors, publishers, and book marketing experts about writing, book publishing, marketing, and a variety of topics to assist freelance writers.  

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Posted in Ghostwriting, Guests, Nonfiction | 3 Comments

Jo Virgil – Getting Your Book into a National Book Store

Posted on August 7, 2008 by Victor Volkman
On Tuesday, August  5th 2008 Irene Watson and Victor R. Volkman spoke with Jo Virgil, Community Relations Manager (CRM) at the Sunset Valley Barnes & Noble store in Austin, TX.  Jo shared the secrets of what it takes to get a book placed in a bookstore outlet, who to contact to get it in there, what kind of marketing is effective, and how to keep your book on the shelf. Along the way, she busts several cherished myths about the relationship between bookstores and authors.  This is one podcast that EVERY author should listen to.  Jo Virgil
Jo Virgil has served as a Community Relations Manager for Barnes & Noble for many years. She currently works at the Sunset Valley store in South Austin. A major component of her job is working with authors to produce successful events and book signings. She has worked as a feature writer, reporter, and columnist for the Fort Worth Star-Telegram, and loves to dabble in any kind of writing, fiction and non-fiction. She has a Master’s degree in Journalism with a minor in Environmental Science, reflecting her love of writing as well as her deep appreciation of and respect for nature. She is Vice President of the Board of the Writers’ League of Texas and also serves on the Board of the Central Texas Storytelling Guild

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Posted in Marketing, Self-Publishing | 1 Comment